SportsShoes.com's new app drives 20% of peak sales in weeks
SportsShoes.com has launched a native app to boost customer engagement and sales. The £100 million retailer developed the platform as part of a move to a more flexible digital setup. Since its release, the app has already attracted nearly 300,000 downloads and now contributes up to 20% of total revenue during peak times.
The app was built in partnership with apps specialist One iota. Its development focused on creating a stable foundation that integrates smoothly with existing commerce, content, and search systems. Despite the new technology, the company did not increase internal staffing or lose control over its brand.
Users who shop via the app spend more per order and buy more frequently than web-only customers. The platform also improves conversion rates, helping drive stronger sales performance. Push notifications allow SportsShoes.com to communicate directly with shoppers, offering promotions and updates in real time. For Ultra Program members, the app provides exclusive content, competitions, and experiences. This approach aims to deepen loyalty among high-value customers. Future plans include further personalisation and better product discovery, using richer customer data to refine the shopping experience. The app plays a key role in the company's long-term digital strategy. It supports stronger customer relationships, improved business performance, and sustainable growth without relying on additional internal resources.
The app has quickly become a significant revenue driver, accounting for a fifth of sales at busy periods. Its success in increasing order values and purchase frequency highlights its importance to the business. SportsShoes.com will continue expanding its features to enhance customer engagement and retention.
