SportsMole.co.uk has been taken over by North Star Network
North Star Network Acquires SportsMole.co.uk
In a significant move, North Star Network, a leading sports media group, has made its first major investment in 2024 with the acquisition of SportsMole.co.uk. This acquisition aligns with North Star Network's existing media properties, including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe.
Established in 2011, SportsMole.co.uk has a decade-long online legacy and attracts seven million monthly sessions. The SportsMole team, recognised for their adeptness in consistently engaging a diverse audience through predictions and match coverage, are excited about the acquisition. Alan Jay and Neil Wilkes, founders of SportsMole, expressed their gratitude towards North Star Network.
SportsMole, a well-known sports media brand in the UK and several English-speaking countries, is now a flagship asset among North Star Network's 30+ global sports media sites. The addition of SportsMole expands North Star's international presence and serves as a robust platform for UK-focused coverage.
North Star Network's headquarters are in Paris, with additional offices in Lille and Sao Paulo. The acquisition aligns with North Star Network's goal of evolving the site using an innovative, data-driven approach to sports media. North Star Network employs a team of 85 dedicated professionals.
Julien Josset, co-founder of North Star Network, expressed his gratitude towards Alan Jay and Neil Wilkes for their trust. North Star Network's ambition is to take SportsMole to the next level by refining the editorial product, migrating to a new platform, and diversifying the monetization sources.
SportsMole primarily focuses on providing up-to-the-minute updates and results across various sports, with a notable emphasis on football. The readership of SportsMole spans beyond the UK, gaining substantial visibility in Africa and the United States.
As of mid-2025, there has been no publicly announced acquisition of SportsMole.co.uk by North Star Network or details about such a deal's strategy or portfolio impact. For detailed and up-to-date information on this topic, I recommend checking official press releases from North Star Network or SportsMole.co.uk or trusted sports business news sources.
- The expansion of North Star Network's international presence is evident with their acquisition of SportsMole.co.uk, a prominent sports media brand in the UK and several English-speaking countries.
- In addition to football, SportsMole offers coverage for a variety of sports including basketball, tennis, golf, hockey, mixed-martial-arts, and racing.
- This acquisition also signifies a robust platform for UK-focused sports betting analysis, given SportsMole's popularity and its sports-betting content.
- The ambition of North Star Network is to take SportsMole to the next level, refining the editorial product and migrating to a new platform, while diversifying the monetization sources.
- Despite no publicly announced acquisition of SportsMole.co.uk by North Star Network as of mid-2025, there are plans to evolve the site using an innovative, data-driven approach to sports media.
