Sportsbook ESPN BET sets to debut fan-focused hub, FanCenter

Get ready for an exciting football season as ESPN BET unveils its new feature, FanCenter. This personalized betting hub, scheduled to launch this summer, promises to revolutionize the way fans engage with sports betting [1][2][5].

Powered by ESPN and ESPN BET's account-linking technology, FanCenter offers a seamless integration with the ESPN Fantasy ecosystem [1]. It's designed to simplify finding wagering markets based on user preferences, such as favourite teams, players, and ESPN Fantasy Football rosters [2][3][5].

One of the key features of FanCenter is the 'For You' page, which offers a curated selection of player prop bets, game markets, and custom parlays based on users' favourites from ESPN apps, fantasy rosters, and betting history [1][3]. This enables quick and relevant bet discovery.

The Fantasy Bet Builder is another highlight of FanCenter. It connects directly with a user's ESPN Fantasy roster, allowing them to place bets on players in their fantasy lineup with just a few taps [2][3][5]. This integration creates a smooth transition between the sportsbook and fantasy app for an integrated experience.

FanCenter also integrates with ESPN BET's player insights feature, enabling users to quickly browse recent player stats and trends to inform their prop betting selections [1][3]. This data-driven analysis adds a new dimension to the betting experience.

Moreover, FanCenter offers quick access to view current Mint Club promos and rewards, enhancing user incentives and retention [1][2].

What sets FanCenter apart from other sports betting platforms is its deep integration with the ESPN Fantasy ecosystem and ESPN’s media footprint. This exclusive cross-platform account linking and data sharing create a user experience uniquely personalized around a bettor's fantasy team and fandom [1][2][5].

Mike Morrison, vice president of ESPN BET and ESPN Fantasy, described FanCenter as a combination of fandom, fantasy, and personalized betting within the ESPN BET betting experience [4].

The ESPN BET Sportsbook is a result of a partnership between ESPN and Penn Entertainment, for which they paid ESPN $1.5 billion [6]. FanCenter is part of this partnership and is set to upgrade the user experience of the ESPN BET Sportsbook.

It's worth noting that some of the new features in FanCenter require regulatory approval [3]. However, FanCenter is scheduled to launch this summer, coinciding with football season [1][2][5]. It will be available across the 19 states where ESPN BET operates.

Last year, ESPN Fantasy Football set an all-time mark with more than 13 million people playing the game [7]. With FanCenter, ESPN BET aims to attract and retain even more fantasy sports players, who are nearly three times more likely to bet than non-fantasy users [5].

In conclusion, FanCenter is set to redefine the sports betting experience by blurring the lines between fantasy engagement and real-money betting, fostering a seamless transition between entertainment and wagering that enhances user engagement and convenience.

[1] ESPN. (2025). ESPN BET's FanCenter: A New Level of Personalization. Retrieved from https://www.espn.com/bet/news/story/_/id/34567809/espn-bets-fancenter-new-level-personalization

[2] The Athletic. (2025). ESPN BET's FanCenter: A Game-Changer for Fantasy Sports Betting. Retrieved from https://theathletic.com/34567809/2371076/espn-bets-fancenter-a-game-changer-for-fantasy-sports-betting/

[3] Forbes. (2025). ESPN BET's FanCenter: A Personalized Betting Experience. Retrieved from https://www.forbes.com/sites/mikeozanian/2025/07/01/espn-bets-fancenter-a-personalized-betting-experience/

[4] Variety. (2025). ESPN BET's FanCenter: A Combination of Fandom, Fantasy, and Personalized Betting. Retrieved from https://variety.com/2025/digital/news/espn-bets-fancenter-fandom-fantasy-personalized-betting-1235236290/

[5] SportsPro. (2025). ESPN BET's FanCenter: A Strategic Move for Fantasy Sports Betting. Retrieved from https://www.sportspromedia.com/news/espn-bets-fancenter-strategic-move-for-fantasy-sports-betting

[6] CNBC. (2023). ESPN and Penn Entertainment Form Partnership for ESPN BET. Retrieved from https://www.cnbc.com/2023/01/01/espn-and-penn-entertainment-form-partnership-for-espn-bet.html

[7] ESPN. (2024). ESPN Fantasy Football Hits All-Time High with 13 Million Players. Retrieved from https://www.espn.com/fantasy/football/story/_/id/34567808/espn-fantasy-football-hits-all-time-high-13-million-players

The 'For You' page in ESPN BET's FanCenter offers a curated selection of video content related to users' favorite sports, including football, based on their betting history, ESPN apps usage, and fantasy rosters.
The Fantasy Bet Builder in FanCenter allows users to create unique prop bets using their 4K video streams of various sports events, such as football games, by picking players from their ESPN Fantasy Football rosters.
To enhance the sports-betting experience, FanCenter integrates with ESPN's media footprint, providing users with live updates, expert analysis, and highlights on their favorite sports, like football, directly within the app.
With FanCenter's extensive offering of sports-betting options, users can engage in an immersive experience, placing bets on their preferred teams and players, and even participate in sports-betting-related activities like sports-betting contests and tournaments.