Sportsbook bet365 Makes Debut in Kansas, Marking its 14th US Market Entry
In a significant move, the renowned global sports betting brand, bet365, has set foot in Kansas, marking its 14th entry into the United States. The expansion comes as the legal sports betting market in Kansas continues to grow [1].
Founded in 2000 in the UK, bet365 has been making waves in the U.S. market since its entry in the mid-2020s. The company, known for its in-play betting, cash-out features, and a broad range of international sports markets [4], has positioned itself as a formidable competitor in the U.S., ranking among the likes of BetMGM, Caesars, FanDuel, and DraftKings [3][5].
To attract new customers in Kansas, bet365 is offering two promotional offers, compliant with state rules [2]. The platform is now available for use by anyone aged 21 or older who is physically within Kansas borders.
The sports betting giant is aiming to establish itself as a go-to platform for sports fans in Kansas. Bet365's U.S. expansion strategy includes deploying its well-known brand, supported by high-profile marketing campaigns and sponsorships in soccer [2].
The company is also adapting to the competitive and segmented regulatory environment in the United States. Key milestones in its U.S. expansion include launching operations in key states where sports betting is legalized, such as New Jersey and Arizona, and offering mobile and desktop betting platforms tailored to U.S. bettors [4].
By entering the Kansas market, bet365 is further cementing its position as a major player in the U.S. sports betting industry. As a member of the Sports Betting Alliance, an industry group that promotes regulated betting nationwide, bet365 is committed to responsible and regulated gambling practices [1].
[1] - CNN Business [2] - SportsPro Media [3] - Forbes [4] - The Action Network [5] - ESPN
Bet365, the globally recognized sports betting brand, has entered Kansas, providing sports-betting options for residents within the state borders. With its promotional offers compliant with state rules, the company aims to attract sports enthusiasts and establish itself as a preferred sports-betting platform.
