Sports wives and girlfriends of today are reshaping fashion trends within the athletic sphere
In the dynamic world of sports, a new generation of WAGs (Wives and Girlfriends of sports stars) is making a significant impact, particularly in Formula 1 and tennis. These stylish partners are redefining the landscape, bringing a fresh perspective to sports fashion culture.
One of the key figures in this new wave is Kristen Nichols, Associate Director, Special Projects at a renowned fashion platform. With a background in styling, photo shoots, and runway shows at prestigious brands like Rodarte and Allure, and a degree from the University of Southern California, Nichols has a deep understanding of the fashion industry. Her work often involves luxury, runway content, and wedding features, and she has collaborated with brands such as Prada, Chanel, and Tiffany & Co.
Among the new generation of WAGs, Rebecca Donaldson, partner of F1 driver Carlos Sainz, stands out for her sleek, minimalist outfits and a neutral palette. Francisca Cerqueira Gomes, the partner of Ferrari F1 driver Pierre Gasly, is another style icon, often seen in contemporary fashion brands like Jacquemus, Heaven Mayhem, Saint Laurent, and Éterne.
In tennis, Ayan Broomfield, the girlfriend of tennis star Frances Tiafoe, brings a sporty edge to the court, while Eiza González, the actress and singer girlfriend of tennis player Grigor Dimitrov, adds a touch of red carpet glamour.
Not to be outdone, some WAGs are making a statement off the court as well. Paige Lorenze, known for her fashion and lifestyle brand, Dairy Boy, and engaged to tennis player Tommy Paul, is a prominent figure in this new era. Carmen Mundt, partner of F1 driver George Russell, favours refined, tailored, and polished pieces, while Alexandra Saint Mleux, the partner of Formula 1 driver Charles Leclerc, is known for her effortlessly elegant style, mixing designer pieces with contemporary brands.
As fashion brands increasingly involve themselves in sports, particularly tennis, the sport is gaining a new audience. Tennis WAGs and celebrity attendees are often dressed by top designers, adding an extra layer of glamour to the events. Similarly, Formula 1 is attracting more attention from fans, who are paying closer attention to both drivers and their romantic partners and what they wear to the Grand Prix races.
Victoria Beckham, one of the first WAGs, gained attention during David Beckham's soccer matches in the late '90s, setting a precedent for the fashion-conscious partners of sports stars that we see today.
In the world of golf, professional golfer Lily Muni He is often seen on the paddock in some of the same preppy-inspired pieces she wears on the course.
As the new generation of WAGs continue to make their mark, it's clear that they are redefining style in the sports arena, and their influence is set to last for years to come.
- The new generation of WAGs in sports, particularly in Formula 1 and tennis, are challenging conventional sports fashion with their contemporary styles, as exemplified by Kristen Nichols' work at renowned fashion platforms and the sleek outfits of Rebecca Donaldson and Francisca Cerqueira Gomes.
- Moreover, these fashion-forward WAGs are expanding their influence beyond the sports arena, as seen in Paige Lorenze's fashion and lifestyle brand, Dairy Boy, and Victoria Beckham's impact during David Beckham's soccer matches in the late '90s, which set a precedent for the modern WAGs.
