Construction of a Powerful Sports Betting Partnership: Kambi Group & Rei do Pitaco Collaborate
Sports wagering firm Kambi to empower Rei do Pitaco with sports betting capabilities
Stepping into fresh horizons, Kambi Group, a global giant in B2B sports betting solutions, has struck an alliance with Rei do Pitaco, a popular daily fantasy sports operator in Brazil. The collaboration will leverage Kambi's cutting-edge sports betting technology to propel Rei do Pitaco's customer engagement.
Kambi to Equip Rei do Pitaco with Sports Betting Technology
This exciting agreement brings together Kambi's robust technology capabilities and Rei do Pitaco's booming popularity in the Brazilian market. With over 3.4 million app downloads, Rei do Pitaco loves a spotlight on soccer-centric Brazil. Having cemented itself as one of the fastest-growing apps in the nation thanks to its exceptional products, the company is now keen to venture into real-money sports betting.
In line with the deal, Kambi will provide Rei do Pitaco with top-tier sportsbook tech, strengthening its offerings with customizable technology, APIs, and differentiation tools. This alliance will enable Rei do Pitaco to tailor sports betting products that cater to Brazil's local players.
Brazil, with its passion for sports, is currently in the process of redefining its sports betting market regulation. Owing to its ardor for sports, experts forecast the LATAM country's market to emerge as a leading sports wagering jurisdiction following the official market launch.
Rei do Pitaco Looks Forward to the Sports Betting Leap
Kristian Nyleén, Kambi Group's co-founder and CEO, expressed his enthusiasm about their partnership in the backdrop of expanding their presence in Brazil. Highlighting Brazil's potential as a key sports betting market, he expressed his delight at partnering with Rei do Pitaco, a unique enterprise strategically positioned to secure a strong foothold in the country.
Nyleén appreciated Rei do Pitaco's talented team and ambitious plans for the future, deeming the latest partnership as a testament to Kambi's flexible and powerful sportsbook technology.
On the other hand, Mateus Dantas, Rei do Pitaco's co-founder and CEO, expressed the team's elation at welcoming Kambi's support. Dantas is eager to engage the operator's fanbase with sports betting, confident of offering an unmatched and secure betting experience to their rapidly expanding customer base.
This strategic leap into sports betting for Rei do Pitaco has been made possible by a recent venture capital investment and support from FanDuel, whose co-founder, Nigel Eccles, became Rei do Pitaco's chair.
Rei do Pitaco's Growth Spurt Amid Evolving Sports Betting Regulation in Brazil
Things are heating up in Brazil's sports betting market, which has undergone significant shifts in the past years. Here are some key developments:
- Launch of Regulated Market: Brazil's regulated betting market was launched on January 1, 2025, seeking to position itself as a global hub for online gambling[4].
- Expansion of Esports Betting: In April 2025, the Ministry of Sports introduced Portaria MESP nº 36/2025, allowing betting on esports tournaments such as Counter-Strike, VALORANT, and Fortnite. This move opened doors to a booming market sector, potentially increasing overall betting revenue[2][5].
- Registration Requirements: Operators are compelled to register on Consumidor.gov.br to boost transparency and safeguard consumers, aiming to improve public perception and curb illegal gaming activities[4].
- Regulatory Agenda: The SPA (Securities and Exchange Commission equivalent) unveiled its regulatory agenda for the 2025-26 biennium, focusing on responsible gambling, advertising regulations, and consolidating the betting ecosystem[3].
However, there are hurdles to overcome, including addressing public concerns over gambling addiction and ensuring compliance with stringent advertising rules. Ahead lies a demanding yet exhilarating journey that will determine Brazil's growth in the global sports wagering market.
- Kambi Group, a significant player in B2B sports betting solutions, partners with Rei do Pitaco, a popular daily fantasy sports operator in Brazil, to leverage their sports betting technology and propel Rei do Pitaco's customer engagement.
- Kambi will provide Rei do Pitaco with top-tier sportsbook technology, enhancing its offerings with customizable technology, APIs, and differentiation tools, enabling Rei do Pitaco to create tailored sports betting products for Brazil's local players.
- With its recent venture capital investment and support from FanDuel, Rei do Pitaco is moving forward with its ambitious plans for sports betting, aiming to engage Kambi's fanbase and offer an unmatched and secure betting experience.
- In the context of Brazil's evolving sports betting market, after the launch of a regulated market on January 1, 2025, and the introduction of esports betting in April 2025, there are challenges ahead, such as addressing gambling addiction concerns and complying with strict advertising rules.
- The partnership between Kambi Group and Rei do Pitaco represents a strategic leap into sports betting for Rei do Pitaco amidst Brazil's transforming sports betting landscape, aiming to position Brazil as a leading sports wagering jurisdiction in the LATAM region.
