Sports Spotlight Shines in September with SCN's Inaugural Sports Issue
Latest Issue of SCN Magazine Highlights AV Growth Opportunities in Sports and Esports
The August issue of SCN magazine is now available for free, and it's packed with top stories that AV integrators, resellers, and consultants won't want to miss. This issue is dedicated to sports and delves into the latest advancements in arenas, stadiums, scoreboards, and esports.
In an article by James Careless, the focus is on the growth opportunities in esports. The piece explores how AV technology is playing a crucial role in transforming the esports landscape, offering immersive experiences for players and spectators alike.
Wayne Cavadi's article takes a look at the Giants-sized audio at Oracle Park. The article highlights the impressive audio technology used at the stadium, providing fans with an unparalleled audio experience during games.
Carolyn Heinz's article examines Daktronics scoreboards across multiple sports. The piece discusses how these scoreboards are not just simple displays but are integral parts of the overall fan experience, offering real-time data and engaging visuals to enhance the spectator's enjoyment.
The issue also features a piece on Truist Park, home of the Atlanta Braves. The article details the significant technology upgrade the park underwent for the 2025 season, including new LED displays, a major control room renovation, and coordination challenges due to the stadium hosting multiple event types. The BravesVision production team customized content to fit the new display setups, aiming to meet high fan expectations for an immersive experience.
ANC, a leading technology provider, reported numerous upgrades across major NCAA football stadiums. They previewed more than 13,500 square feet of state-of-the-art digital signage for the 2023-24 NBA and NHL seasons and continue partnerships expanding their footprint in major sports venues. Their advancements also feature turnkey technology solutions and integrated advertising strategies for venue experiences.
Lastly, the issue highlights the SCN’s Product of the Year award, which went to NETGEAR for its AV switches. These switches are critical for enabling large-scale AV deployments such as multi-zone LED video walls and IP-based distribution networks in complex venues like the Garden Plaza. NETGEAR's participation in industry events like NAB 2025 and Infocomm China emphasize the importance of integrated AV networking solutions to support modern sports and entertainment facilities.
In all, these stories collectively showcase how AV integrators and consultants are pushing technological boundaries to enhance live sports and esports experiences through advanced display, control room, and digital signage technologies in stadiums and arenas.
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- The advancements in mixed-martial-arts arenas could also benefit from AV technology, offering spectators immersive experiences similar to those found in esports and traditional sports events.
- The July issue of SCN magazine might focus on the use of AV technology in golf courses, to enhance the experience for players and spectators, just as it has done for stadiums, arenas, and esports venues.
- Also, the sports of basketball and hockey could see significant growth opportunities due to the integration of AV technology, offering fans unparalleled audio experiences, digital signage, and integrated advertising strategies, similar to those found at Oracle Park and the Giants' games.
- In racing events, advanced display technologies could be employed to provide real-time data and engaging visuals, improving the overall fan experience, similar to the Daktronics scoreboards used in multiple sports.
- As for tennis, if Oracle Park's audio technology could provide fans with an unparalleled audio experience, perhaps similar advancements could create an immersive audio experience for tennis spectators, transforming the sport much like it has transformed basketball, football, and esports.
