Sports of Chance embraces Brazilian culture through partnerships with Parintins and São João
The 58th Parintins Folklore Festival, attracting approximately 120,000 visitors and generating BRL 184 million in local economic activity, is set to be even more vibrant this year with Esportes Gaming Brasil's participation. The company, known for its brands Onabet and Esportes da Sorte, is making its debut at the festival, bringing an interactive project that celebrates Brazilian culture, particularly the rich folklore of Parintins.
Esportes Gaming Brasil's involvement in the festival is not just about entertainment; it's about cultural promotion. By sponsoring and integrating with the festival's folklore themes, the company supports the preservation and dissemination of cultural identity, a crucial aspect of Brazil's diverse cultural landscape.
The company's interactive project, which includes spaces like the Truck da Sorte (a combination of karaoke and free hydration) and the Vila Junina (June Village), blends traditional elements with interactive experiences, creating a unique and memorable festival atmosphere.
In terms of economic development, Esportes Gaming Brasil's presence at the festival is expected to stimulate the local economy. The company's interactive experiences are likely to attract more visitors and festival attendees, potentially increasing tourism and local spending during the festival period. Moreover, Esportes Gaming Brasil's investment in the festival and related sponsorships underscore a strategic economic contribution to the region, promoting business activity linked to cultural events, including hospitality, services, and retail sectors.
Social responsibility is another key aspect of Esportes Gaming Brasil's participation. The company, recognised as a Great Place to Work, emphasises its commitment to inclusive and positive workplace culture, reflecting its broader social responsibility ethos. Their participation in cultural events aligns with fostering community engagement and social inclusion by participating in and supporting events that bring people together and highlight collective identity.
Moreover, Esportes Gaming Brasil's programs focus on development and well-being, not only internally but also by supporting cultural initiatives that have social impact beyond corporate boundaries. For instance, a Social Arena has been installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots.
Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) are also featured at the festival, providing festivalgoers with custom giveaways throughout the event.
Esportes Gaming Brasil's debut at the 58th Parintins Folklore Festival marks a significant step in their strategy to connect with the public through Brazilian cultural expressions. Their sponsorship of 31 Saõ Joaõ festivals during June further underscores this commitment.
In summary, Esportes Gaming Brasil leverages its debut at the Parintins Folklore Festival to promote Brazilian culture interactively and visibly, contribute economically through sponsorship and engagement with the local community, and uphold social responsibility by fostering inclusion and positive impact through its corporate values and initiatives.
- Esportes Gaming Brasil's interactive project at the Parintins Folklore Festival, such as the Truck da Sorte and Vila Junina, blend traditional elements with modern experiences, showcasing a fusion of lifestyle, fashion-and-beauty, and entertainment.
- Esportes Gaming Brasil's involvement in cultural events, like the Parintins Folklore Festival and the 31 Saõ Joaõ festivals, highlights their commitment to social responsibility, promoting economic development, and fostering community engagement in sports and other activities.
