Sports league M Plus secures English Premier League agreement, anticipated surge in sports betting activities in Macau
In a move that's likely to revolutionise sports betting in Macau, M Plus, a popular streaming platform, has secured exclusive regional broadcasting rights for the English Premier League (EPL) from 2025 to 2028. This deal includes the EPL, the English FA Cup, and the German Bundesliga.
Analysts believe that this development could drive significant growth in betting in Macau. The deal offers exclusive, live, and comprehensive access to these popular football events, which are followed avidly by a global audience of hundreds of millions each season.
Key factors contributing to this expected impact include:
- Exclusive Access: M Plus will stream all EPL and FA Cup matches live via its mobile app, providing real-time updates and post-match highlights, making it highly accessible to Macau viewers and bettors.
- Partnership with Macau SLOT: M Plus has a long-standing partnership with Macau SLOT, the city’s sole licensed sports betting and lottery provider. This partnership enables integrated betting opportunities linked with live viewing, potentially increasing betting activity.
- Enhanced Broadcast Coverage: The collaboration with Macau Cable Television will provide multiple dedicated channels broadcasting EPL content 24/7 with professional commentary in English and Cantonese. This increased viewer engagement could stimulate more betting activity.
- Deep Local Football Fandom: Macau has a strong local fan base for EPL and FA Cup matches, which amplifies interest and betting enthusiasm when easily accessible content is provided exclusively.
In 2024, football dominated Macau's legal sports betting market, accounting for 66% of all wagers, followed by basketball with 33%. With the new agreement taking effect from the 2025/26 season and running until 2028, M Plus's EPL rights are significant for the city's gambling ecosystem.
The combined revenue from sports betting and lottery in Macau reached MOP 57.66 billion (€6.7 billion) in 2024. As M Plus operates on a subscription-based model, offering live coverage of major global sporting events, it is expected to create a robust ecosystem that encourages increased sports betting transactions and engagement in Macau over the 2025–2028 seasons.
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