Sports giant Sportradar strengthens connections with Bundesliga, introduces novel offerings
Sportradar and Bundesliga International Renew Partnership, Launching Innovative Products for the 2025-26 Season
Sportradar Group, a leading provider of sports data and content, has renewed its long-term partnership with Bundesliga International, a soccer portal under the DFL Deutsche Fußball Liga's umbrella. The renewed agreement is the foundation for creating new ideas and staying ahead in the industry.
As part of this expanded partnership, Sportradar will launch three new products for the 2025-26 Bundesliga season. These innovations aim to enhance fan engagement, accelerate innovation with exclusive data, and deliver next-generation digital experiences tailored for the betting and gaming markets worldwide.
One of the new products is Live Player Markets. This product uses Bundesliga tracking data and advanced AI in real-time to create approximately 240 additional betting opportunities per match, focusing on individual player performance.
Another new product is 4Sight Streaming, an award-winning next-generation streaming technology that integrates AI-driven animated overlays and actionable insights into live streams, enhancing the viewing experience by increasing understanding of live match action.
The Enhanced Live Match Tracker is a third new product that will engage bettors with in-play betting opportunities directly within the betting app. Powered by tracking data and computer vision, this tool provides fans with engaging in-play betting opportunities directly within the betting app.
Peer Naubert, Bundesliga International's chief executive officer, is pleased with the renewed partnership, stating it reflects their drive for innovation. Sportradar’s senior vice president of fan engagement, Patrick Mostboeck, is excited about deepening the relationship with Bundesliga.
The latest launch of new products is the result of the drive for innovation demonstrated by both parties. Over the past twenty years, Sportradar and Bundesliga have collaborated to create innovative and engaging soccer solutions globally.
The renewed partnership will create new opportunities for fans to engage with the sport. It will improve the viewing experience, champion innovation, and deliver next-gen digital experiences for the betting and gaming market.
Several weeks prior, BETesporte agreed to pioneer Sportradar's Bettor Sense Solution. With these new partnerships and product launches, Sportradar continues to push the boundaries of sports data and content, providing unparalleled experiences for fans and operators alike.
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