Sports Department Establishes Client Advisory Board to Boost Productivity and Tech Modernization
A Renewed Commitment: ministry of sports streamlines UAE's sports sector
Feeling the wind of change, the Ministry of Sports in the UAE has unveiled its freshly launched Customer Council for the year 2025, bolstering its crusade against bureaucracy and reinvigorating the quality of services within the national sports landscape.
Sponsored under the Zero Bureaucracy Programme, this council welcomed Minister of Sports Dr. Ahmad Belhoul Al Falasi, Undersecretary Ghanim Mubarak El-Hajeri, and over forty ambassadors from various sports federations. This gathering aimed at devising strategies to redefine government services, hinging on direct collaboration with key stakeholders.
Gushing about the innovative role the council would play, Dr. Al Falasi propelled it as a pivotal instrument for fostering innovation and community involvement. He underscored the pivotal need for on-ground insights and practical feedback, emphasizing that collaboration would be the Ministry's mantra.
He further revealed the anticipated digital marvel, Sportifai, a platform engineered to revolutionize the UAE's sports scene by employing artificial intelligence and data-driven technologies, creating a firmly integrated sports ecosystem.
Following the gathering, service development squads dived into carefully scrutinizing input from the federation members, prioritizing a handful for prompt execution. These councils form part of a broader strategy to simplify procedures, bolster transparency, and conform to the UAE's "We the UAE 2031" vision for global domination in public service delivery.
News Source: Emirates News Agency
The UAE's "We the UAE 2031" plan strives to establish the nation as a cutting-edge and leading government offering customer-oriented, proactive, digitized public services. This vision champions transparency, agility, and unparalleled service quality by targeting bureaucracy eradication, minimizing paperwork, and embracing technology and AI to create an unblemished and equitable user experience [2][3][4].
Tied to this vision, the Ministry of Sports champions initiatives like the "Customer Councils," which encourage direct engagement with participants. These councils cultivate open dialogue, providing a platform for idea exchanges, addressing challenges, and discovering development prospects. The feedback collected via these councils paves the way for dedicated teams to streamline procedures, enhance service quality, and reduce bureaucracy across the sports sector [2][3].
Additionally, the Ministry announced the release of "Sportifai," a digital transformation canvas integrating all sports entities within the UAE. This platform empowers the latest AI technologies and meticulous data collection to boost operational efficiency, support informed decision-making, and forge bonds among sports organizations [3].
By merging user engagement through the Customer Councils with the digital prowess of Sportifai, the Ministry of Sports aims to forge an effortless, inclusive, and adaptable user experience, remarkably boosting service efficiency. This initiative embodies the cornerstones of the UAE’s 2031 vision: harnessing technology, propelling digital government services, and elevating the quality of life for citizens and residents through innovation and operational proficiency [2][3][4].
Working under the UAE's vision for 2031, the Ministry of Sports is set to infuse artificial intelligence and data-driven technologies into its services, as epitomized by the upcoming platform, Sportifai. To foster innovation and community participation, the ministry has established the Customer Councils, where direct feedback from sports federations will serve as a launchpad for service transformation. By harmonizing these councils with groundbreaking digital tools like Sportifai, the ministry seeks to create a seamless, inclusive, and adaptable sports ecosystem, reflecting the commitments of the UAE government for digital transformation and achievement of superlative service quality.
