Sports data for betting purposes to be marketed by NCAA to sportsbook providers through Genius Sports partnership.

Sports data for betting purposes to be marketed by NCAA to sportsbook providers through Genius Sports partnership.

Hey there! 😃 We've got some exciting news for sports fans and gaming enthusiasts in the US. The NCAA, the massive college sports governing body, has taken a leap into the world of legal sports betting by forming a partnership with Genius Sports.

This new deal will allow authorized sportsbooks across the country to access and utilize official data from the NCAA's championship events, like the famed March Madness basketball tournaments.

🤔 Now, you might wonder why this is a big deal. Well, the NCAA has kept its distance from the sports betting industry up until now, often expressing concerns about its impact on athletes. While major professional leagues like the NFL, NBA, and MLB have struck lucrative betting deals, the NCAA has largely held back.

But times are a-changin', and this partnership marks a significant departure from the NCAA's previous stance.

What's in the Partnership? 🤝

• Data Goldmine: Genius Sports becomes the exclusive distributor for licensed sportsbooks, supplying them with official NCAA data for select postseason tournaments through 2032[1][2][3].
• Brand Power: For the first time, sportsbooks can officially show off NCAA marks and logos during their operations[1][5].
• Authorized Gaming Licensee Program: Genius Sports will oversee the Authorized Gaming Licensee program, aiming to protect integrity and encourage responsible betting practices[2][3].
• Integrity and Responsibility: The partnership aims to bolster protections against dubious betting activities, safeguarding student-athletes, and fostering compliance[1][2].
• Advanced Analytics: The NCAA's platform for in-game statistics, LiveStats, continues to be free for member schools, providing data for over 70,000 games yearly. The partnership also introduced GeniusIQ, an AI platform, to offer more advanced analytics and insights[2][3][4].

What's Included in the Sale? 🚟

• The partnership encompasses live data sales from the NCAA's postseason events, excluding regular season matches and the College Football Playoff, which are managed by other entities[4].
• While financial details haven't been shared publicly, the deal involves revenue sharing between the NCAA and Genius Sports, following the principles of their 2018 agreement[4].

This partnership represents a milestone for the NCAA, signaling its intent to tap into the burgeoning U.S. sports betting market while emphasizing integrity and responsibility. Get ready for a new level of excitement in college sports betting!🤑🎮🏆💪

1. The NCAA has partnered with Genius Sports, allowing betting companies to officially use data from NCAA championship events, such as March Madness, signaling a shift in the organization's stance on legal sports betting.
2. Genius Sports will be the exclusive distributor of official NCAA data for select postseason tournaments through 2032, offering sportsbooks like Eben a goldmine of data to enhance their betting operations.
3. This partnership not only enables sportsbooks to display NCAA marks and logos but also encourages responsible betting practices, aiming to protect student-athletes and promote integrity in college sports betting.

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