Sports data and streaming rights for ATP events awarded to Sportradar following competitive bidding process in Request for Proposal (RFP)
A New Chapter for Sportradar: Securing ATP Betting and Streaming Rights
Hail the latest triumph for Sportradar, a globetrotting sports technology powerhouse, as it clinches a major deal for ATP betting and data streaming rights! In an official announcement on Monday, Sportradar revealed that it had emerged victorious in a multi-year bidding war, outshining four other contenders. This thrilling victory follows Sportradar's designation as the official secondary data feed supplier for the ATP Tour and Challenger Tour since 2022.
This collaboration cements Sportradar's trajectory, especially given its successful inking of numerous deals with sports organizations and companies in the vertical. The epic RFP battle, launched by Tennis Data Innovations (TDI) back in January, recruited proposals from five bidders vying for the six-year rights cycle. Sportradar's demonstration of commitment to innovation and technological vision secured it the winning spot.
In the selection process, TDI recognized Sportradar's leading integrity solutions, its AI-driven technologies, and its global reach. Consequently, starting January 1, 2024, Sportradar will wield the global rights for ATP's data and betting streaming. However, it's worth noting that some contractual terms are still under review.
Excitement Abounds for the New Collaboration
Carsten Koerl, Sportradar's CEO, couldn't contain his enthusiasm, highlighting tennis' recent growth that underscores the need for an innovative service provider. He expressed confidence that Sportradar's offerings are a perfect fit for the new task. Koerl emphasized that Sportradar's expertise in cutting-edge technologies, such as computer vision and AI, will create advanced analytics and data visualization, offering fans and bettors unique experiences while upholding the sport's integrity.
David Lampitt, TDI's CEO, praised all participants in the RFP process and acknowledged Sportradar for the compelling product capabilities, global reach, and innovative commercial model that made it the preferred choice. Lampitt looks forward to the success that the new partnership will bring, stressing the potential and value of ATP content.
While there's no existing detailed collaboration between Sportradar and TDI in the ATP betting and streaming rights domain as of the available information, the current data confirms Sportradar's existing ATP streaming through other partnerships. Furthermore, the blog post highlights player markets, in-play props, and tennis' global appeal as key growth areas in sports betting. Sportradar's ambition to make AI-driven odds personalization available for every sports betting event worldwide by late 2025 suggests an aggressive expansion strategy targeting high-demand sports like tennis. Keep an eye out for the exciting developments unfolding in the world of ATP betting and streaming with Sportradar at the helm!
- Sportradar, having secured the ATP betting and data streaming rights, is poised to start wielding these rights globally from January 1, 2024.
- As the preferred choice in the RFP process, Sportradar impressed TDI with its leading integrity solutions, AI-driven technologies, and global reach.
- With its expertise in technologies like computer vision and AI, Sportradar aims to offer advanced analytics and data visualization, enhancing fan and bettor experiences.
- By late 2025, Sportradar plans to make AI-driven odds personalization available for every sports betting event worldwide, indicating an aggressive expansion strategy targeting high-demand sports like tennis.
