Sports coolness reaches a zenith as Danish football club B.93 debuts jersey collaboration with Puma
Boldklubben af 1893 (B.93), a historic Danish football club founded in 1893, has partnered with sports apparel giant Puma for their 2025/26 home and away kits. This collaboration, known as the B.93 x Puma partnership, combines tradition and modern design to create two distinct kits that share a common identity, representing the club’s heritage with Puma’s contemporary style.
A Blend of Past and Present
Puma has crafted both the home and away jerseys to reflect B.93’s identity, integrating traditional elements alongside modern aesthetics. The new kits are designed under the theme "Two designs, one identity," highlighting unity through diverse designs.
B.93’s rich history and the club's commitment to football culture make it an attractive partner for Puma. The German sports brand has been making waves in the football world, with its expanding Premier League presence with major clubs like Manchester City, and the B.93 collaboration is no exception.
Looking Ahead
The B.93 x Puma partnership is not just a one-off event. Puma’s continued collaboration with B.93 signals ongoing support for the club, likely involving further kit releases and potentially fan-oriented merchandise that blends football culture with contemporary style.
Given Puma’s large-scale agreements, such as a 10-year £1 billion deal with Manchester City, the partnership with B.93 fits into Puma’s strategy to work with a range of clubs to develop unique and appealing kits that resonate with fans at various levels of the sport.
Embracing the Future
The B.93 x Puma collaboration is a strategic and creative partnership focused on honoring the club’s traditions while pushing forward with fresh, identity-driven football apparel for the 2025/26 season and beyond. The new B.93 x Puma jersey, predominantly white with navy blue accents on the sleeves and collar, is now available on B.93’s website, starting from July 18.
As B.93 continues to grow and evolve, the club remains committed to its core values, such as love, both on and off the field. B.93 welcomes anyone eager to join the threads of football culture, regardless of their knowledge of the offside rules.
In addition to the Puma partnership, B.93 has also collaborated with fashion brand Baum und Pferdgarten for its women's team during Copenhagen Fashion Week. The club has also invested in the local community, enhancing the stadium experience with unique offerings such as natural wine, vermouth bars, and craft beers.
B.93 has also shown its commitment to sustainability by rejecting sponsorship agreements with betting companies and collaborating with businesses like Wasted for vegan wraps. The club also encourages players to embody its values on the field, including actively supporting paternity leave.
As the football season approaches, B.93 fans can look forward to a stylish and unique on-pitch experience, thanks to the B.93 x Puma collaboration. With its blend of tradition and modern design, the partnership is set to make a lasting impact on the world of football apparel.
- For the upcoming 2025/26 season, B.93's lifestyle will merge fashion-and-beauty with sports, as they continue their partnership with Puma, extending their support for the club with the launch of additional kit releases and potentially fan-oriented merchandise.
- Alongside their partnership with Puma, B.93 has also ventured into the realm of fashion-and-beauty, collaborating with Baum und Pferdgarten for their women's team during Copenhagen Fashion Week, showcasing their dedication to embracing diverse design perspectives both on and off the field.
