Sports company Circa officially partnered with the Chicago Blackhawks, designating them as the team's primary jersey emblem sponsor.
Hitting the Ice with Circa Sports: A Fresh Chapter for the Chicago Blackhawks
The Chicago Blackhawks have unfurled some exciting news – they're teaming up with Circa Sports! From the 2024-25 season, Circa Sports will proudly flex their muscles as the Blackhawks' home jersey patch partner, marking the first time the legendary 'Original Six' franchise will don a patch on their famous red sweaters.
Circa Sports, powering gaming across major Illinois sports betting sites, made their grand entrance into the mobile and retail betting scene last September. As a subsidiary of Full House Resorts, Circa serves as the sportsbook for American Place casino, located just 40 miles north of Chicago. Derek Stevens, CEO of Circa Sports, shares the enthusiasm, stating, "Partnering with an Original Six team and a team with the most iconic home jersey in sports is a dream blown wide open!"
Jaime Faulkner, President of Business Operations for the Blackhawks, spoke about the growing affinity among fans for sports betting. With Circa Sports on the roster, Faulkner is thrilled their partnership aims to fuel fan engagement while offering extraordinary experiences.
Preparing for the NHL Draft in Las Vegas, the Blackhawks hold the No. 2 overall pick and seek a promising franchise player to take the ice alongside their 2023 No. 1 overall choice, Connor Bedard. As a Calder Memorial Trophy finalist, Bedard netted 22 goals and 61 points in his rookie season.
Expansion in the Windy City
This isn't Circa's first rodeo in the Chicago sports scene. Before inking this deal, Circa Sports secured a similar multi-year agreement with the Vegas Golden Knights prior to the 2022-23 season. In fact, Circa Sports has aggressively courted Windy City sports fans since storming the betting landscape last autumn. The brand already established a solid partnership with Marquee Sports Network – the Cubs' flagship TV station – back in February.
Although the Blackhawks endured a rebuild last season, sliding to 52 points – their lowest non-strike season haul – hockey betting continued to thrive in Illinois. Much of this momentum can be attributed to Bedard's impact[3]. Total handle for the sport reached an impressive $253.3 million from October to April, with Circa Sports accepting $4.8 million in mobile bets, giving out $64,400 more than that while posting a -1.4% hold[4]. The average bet placed amounted to a substantial $258.
In a nutshell:
| Aspect | Details ||---------------|--------------------------------------------------|| Partnership | Circa Sports partners with Chicago Blackhawks || Market Penetration | Expansion into Chicago sports scene || Strategic Move | Associating with a major professional hockey team |
With this partnership, Circa Sports is not just aiming to rake in the profits but to become an integral part of Chicago's sports culture. By teaming up with a renowned local sports team, Circa Sports aims to amplify their brand recognition and influence within the Chicago market[3][4]. Buckle up, Hawks fans – it's time to witness the upcoming season's schedule release in partnership with Circa Sports, debuting during the upcoming NHL Draft!
As the Chicago Blackhawks prepare for the upcoming season with the partnership of Circa Sports, fans can now place wagers on their favorite games through the prominent sports bookmaker. Circa Sports, which already has a strong presence in the Chicago sports betting market, will aim to further elevate their brand by becoming an active part of the city's hockey culture, following their partnership with the Blackhawks, one of the NHL's most legendary teams.
