Sports Club Portugal and Betano have expanded their partnership agreement, with the collaboration now set to last until 2029.
Betano Extends Main Sponsorship with Sporting Clube de Portugal Until 2028/29
Betano, the gaming brand owned by Kaizen Gaming, has renewed its main sponsorship deal with Portuguese football club Sporting Clube de Portugal. The agreement will see Betano's branding prominently displayed on the front of both the senior team's and the B team's shirts until the end of the 2028/29 season.
The extended partnership is a testament to the strong relationship built on trust and shared ambition between the two parties. Since its inception in 2021, the partnership has flourished, coinciding with Sporting's recent period of success. This includes back-to-back Portuguese league titles and a Portuguese Cup triumph.
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, commented positively on the partnership extension, highlighting the mutual success and confidence it represents. André Bernardo, Chief Strategy and Operations Officer at Sporting Clube de Portugal, also expressed his pleasure with the renewal.
The renewed partnership aims to deliver a safe, innovative, and responsible betting experience to Portuguese sports fans. Betano's focus on these values aligns with Sporting's commitment to promoting responsible gambling among its supporters.
This four-year renewal is seen as a reward for a successful investment by both parties in the partnership. Both sides have praised the renewal as a testament to the successful relationship over the past four years, with optimism for continued success during the extended period.
The partnership between Betano and Sporting Clube de Portugal began in 2017, making this extension a significant milestone in the history of the collaboration. The renewal reinforces Kaizen Gaming's commitment to Portuguese sport and underscores the mutual benefits that can arise from a successful partnership.
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During the extended partnership, Betano's branding will continue to be prominently displayed on the senior team's and B team's shirts, showcasing their association with Portuguese football, particularly Sporting Clube de Portugal, until the 2028/29 season. As the agreement continues, Betano's focus on providing a safe, innovative, and responsible betting experience will align with Sporting's commitment to promoting responsible gambling among its supporters.
Advancing beyond European leagues, the collaboration between Betano and Sporting also aims to position the brand favorably in major global sports events such as the Champions League, enhancing their visibility in international competitions.
