Sports bookmaker Anakatech teams up with Altenar for the debut of their sports betting services
Anakatech, a gaming platform provider established in 2013, has announced a strategic partnership with Altenar, a leading sportsbook software provider. This collaboration aims to position Anakatech as a respected player in the sports betting market.
Anakatech's gaming platform boasts over 180 online and mobile-friendly scratch, slot, and lottery games, developed in-house by its own game studios. With this partnership, the company aims to tap into a wider audience by providing a more comprehensive platform.
Altenar's extensive knowledge of the Spanish and UK markets will be utilised to provide a solution for Anakatech's sports betting vertical. Jeff Letlat, COO at Anakatech, looks forward to integrating Altenar's sports betting software on their platform for customers in target markets.
The partnership has the potential for unlimited growth, according to Jeff Letlat. Altenar will employ its solutions and market insights to deliver a flexible and scalable sports betting platform to Anakatech's customers in Spain and the UK.
The new sports betting vertical offered by Anakatech will provide an enhanced gaming experience for customers in these markets. Vagelis Bairlis, Sales Manager at Altenar, is pleased with the partnership for the launch of Anakatech's new sports betting vertical.
The Altenar-Anakatech partnership is focused on growth in the European sports betting market. Altenar provides a robust, flexible, and turnkey sportsbook platform that enables quick launch, strong regulatory compliance, multi-channel support, and scalable growth aligned with market opportunities.
Altenar's sportsbook module integrates smoothly with any PAM or front-end system Anakatech uses, providing customizable and scalable sports betting products tailored to market demands across Europe. The platform is already deployed in over 30 regulated markets, proven under operational pressure, which supports Anakatech’s ambitions for confident entry and expansion in complex European regulatory landscapes.
The partnership will utilise Altenar’s technology to benefit from live betting features, fast markets, statistical tools like Bet Builder, and promotional engines, representing a modern sportsbook approach aligned with European players’ expectations and the need for agile scaling.
With this partnership, Altenar looks ahead to supporting Anakatech's growth in other regulated markets in the long term. The agreement will allow Anakatech to personalise its player management, deploy technological expertise, and create a holistic gaming solution with the inclusion of sports betting. This collaboration strengthens Altenar's growing position in Bulgaria, where it already holds a strong presence.
In conclusion, the Altenar-Anakatech partnership aims to grow in the European sports betting market by leveraging Altenar’s robust, flexible, and turnkey sportsbook platform for quick launch, strong regulatory compliance, multi-channel support, and scalable growth aligned with market opportunities. Anakatech hopes to enjoy a successful long-term collaboration with Altenar.
Anakatech plans to introduce a new sports betting vertical using Altenar's sportsbook software, aiming to offer an enhanced gaming experience for customers in Spain and the UK. As part of the collaboration, Altenar will provide its sports betting solution, including live betting features, fast markets, statistical tools, and promotional engines, to integrate smoothly with Anakatech's platform.
