Sports Betting License Secured by Circa Sports in Missouri, Surpassing Predictions
In a surprising turn of events, Circa Sports has emerged victorious in the race for one of Missouri's untethered mobile sports betting licenses, beating industry heavyweight FanDuel. The Missouri Gaming Commission awarded the license, effective from December 1, 2025 (pending final regulatory approvals), marking a significant milestone for the up-and-coming sportsbook.
Circa Sports' triumph can be attributed to several key factors. The company's focus on "sharp bettors" and professional action sets it apart from larger operators like FanDuel, who often cater to casual bettors. Circa offers high betting limits and adopts a low-hold, low-margin betting model, making it an attractive proposition for serious gamblers.
The company's pitch to regulators emphasized the potential to attract high rollers who typically bet offshore, thereby bringing more tax revenue and bettors back into Missouri’s regulated market. This strategic approach resonated with the Commission, as did Circa's reputation for sharp odds and high betting limits, backed by one of the largest sportsbooks in Las Vegas.
The Commission's preference for supporting niche operators and "sports betting’s little guys" amid an industry dominated by large consolidated players also played a role in Circa's win. The limited availability of only two untethered licenses made the competition fierce, with FanDuel's strong financial backing acknowledged but ultimately filtered by the Commission's regulatory priorities.
Unlike tethered permits, which require operators to partner with casinos or professional teams, untethered licenses allow companies like Circa Sports to operate independently across Missouri. This independence will enable Circa to maintain a standalone presence in the Missouri sports betting market.
DraftKings was also awarded a license for the Missouri sports betting market, ensuring a diverse and competitive landscape for the industry. As Missouri prepares for the launch of online wagering, the focus remains on providing a fair and engaging betting experience for all.
[1] Missouri Gaming Commission awards untethered mobile sports betting licenses [2] Circa Sports announces Missouri expansion [3] Circa Sports targets high rollers in Missouri bid [4] Circa Sports beats FanDuel for Missouri mobile sports betting license
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