Sports betting giant BetMGM secures sponsorship of the Darts Premier League starting from 2024
The world of darts is gearing up for an exciting new season as the BetMGM Premier League Darts 2024 is set to commence on February 1st at the Utilita Arena in Cardiff. This year's event promises to be a thrilling spectacle, with eight of the best darts professionals in the world competing against each other.
Matt Porter, the PDC commercial director, has expressed his enthusiasm about the collaboration with BetMGM for the Premier League. The participating players include Luke Humphries, the Darts World Champion, making his debut in the Darts Premier League 2024. Other notable names include Michael van Gerwen, Michael Smith, Nathan Aspinall, Gerwyn Price, Rob Cross, and Peter Wright, as well as young talent Luke Littler.
The format of the tournament will see events primarily take place in the UK and Ireland, with additional events in Rotterdam and Berlin. Matches will be played as best of 11 legs, with semi-finals and the final being best of 19 and 21 legs respectively.
The Darts Premier League 2024 will run for four months, from February to May 2024, although the specific dates and venues for each event have yet to be announced. For the latest detailed schedule, it is recommended to check the official PDC or BetMGM Premier League Darts websites or announcements closer to the event.
In a significant move, BetMGM will be the title sponsor for the Premier League, a testament to their growing presence in the UK. This sponsorship will commence after the Darts World Championship 2024, and BetMGM has already started advertising at St. James' Park in Newcastle, where they have partnered with English Premier League club Newcastle United in 2023.
American comedian, actor, and filmmaker Chris Rock has been engaged by BetMGM to conduct marketing campaigns in the UK. The total prize money for the Darts Premier League 2024 stands at 1 million GBP (approximately 1.16 million €).
Defending champion Michael van Gerwen will aim to secure his eighth Premier League title, while the new Darts World Champion, Luke Humphries, will look to make a strong impression in his first appearance in the Premier League. The Premier League is in its 20th edition and is eagerly anticipated, as the entertainment standard at all PDC events has improved in the last 12 months.
The BetMGM Premier League Darts 2024 promises to be a captivating event, featuring some of the best darts players in the world. With a new sponsor, a stellar lineup, and a format designed to deliver excitement, fans are in for a treat. Stay tuned for more updates as the tournament approaches.
What about the sports events this year, especially the BetMGM Premier League Darts 2024? It's going to be an exciting spectacle as it kicks off with Luke Humphries, the Darts World Champion, joining a star-studded lineup that includes Michael van Gerwen and other prominent players.
