Sports betting company Tipico commences its collaborative venture with BigPlay in the state of Ohio
Tipico, a global sports betting operator, has partnered with Cleveland-based entertainment network BigPlay, becoming the presenting sponsor of BigPlay's live shows and streaming programs. This strategic move is a "natural extension" of Tipico's goal to reach impassioned fan bases in Ohio, as stated by David Paschkes, Chief Commercial Officer of Tipico North America.
The partnership will include sponsorship of BigPlay's VIP Player Lounge and Studio at Burke Lakefront Airport in Cleveland. This collaboration aims to make a successful and long-lasting presence in the state of Ohio, where sports betting legalization is recent.
BigPlay, a sports and entertainment network known for its coverage of Cleveland sports teams and high-profile personalities, will provide a natural opportunity for Tipico to connect with sports fans in Ohio. Dave McAllester, Founder of BigPlay, added that the partnership will provide Ohio sports fans with "unparalleled action" in the future.
The first legal sports bet on the Tipico platform was placed by Bernie Kosar, former Cleveland Browns Quarterback and Super Bowl XXVIII winner, at midnight on January 1, 2023. Kosar made a $19,000 moneyline wager on the Cleveland Browns to win their Week 18 matchup against the Pittsburgh Steelers, in honor of his jersey number (19).
As other sportsbooks such as DraftKings and BetRivers are also planning to launch in Ohio, the Tipico-BigPlay partnership is poised to make a significant impact in the state's growing sports betting market. Future plans for this partnership will likely involve co-branded content, exclusive betting markets related to Ohio teams, and promotional campaigns aligned with Ohio’s sports betting regulatory framework.
For precise and current information about Tipico and BigPlay’s partnership specific to Ohio's sports betting market, it is recommended to consult official press releases or announcements from Tipico, BigPlay, or Ohio's gaming commission.
Tipico's sponsorship of BigPlay's VIP Player Lounge and Studio expansion at Burke Lakefront Airport in Cleveland will offer a platform for engaging with sports fans, merging entertainment and sports-betting experiences. This partnership, along with the co-branded content and exclusive betting markets related to Ohio teams, positions Tipico to capitalize on the booming sports-betting market in Ohio.
