Sports betting company Soft2Bet teams up with Canadian Football League for multiple years
Soft2Bet and the Canadian Football League (CFL) Form a Multi-Faceted Partnership
Soft2Bet's brand ToonieBet has entered into a multiyear partnership with the Canadian Football League (CFL), becoming the Official Sports Betting and Online Casino Partner of the league. This partnership also includes the Grey Cup, the CFL’s championship game, scheduled for November 16 at Princess Auto Stadium in Winnipeg.
The partnership grants ToonieBet access to official CFL data and statistics, enabling it to offer enhanced in-game wagering and futures betting markets for fans in Ontario aged 19 and over. This collaboration will result in exclusive branded online casino experiences being rolled out, as well as ToonieBet acting as the presenting partner of CFL Fantasy and the Gametracker in Ontario on the CFL’s official digital platforms CFL.ca and LCF.ca.
In addition, ToonieBet will serve as the official odds provider on the CFL’s digital scoreboard, enhancing the real-time fan engagement experience at games and online. The partnership supports responsible gaming initiatives and aims to elevate fan engagement both in-stadium and online through unique activations and products.
Martin Collins, Soft2Bet’s Chief Business Development Officer, stated that the partnership with the CFL goes beyond visibility and is about building relevance and establishing a real connection with fans. Steve Spindler, ToonieBet’s Canadian Country Manager, expressed a commitment to building a premium fan experience, while delivering exceptional customer hospitality and ensuring responsible and safe game play.
This strategic commitment to expanding in-game betting and futures markets in Ontario’s regulated sports betting market will help build a comprehensive and immersive betting and entertainment offering for Canadian football fans within the province.
Soft2Bet's partnership with the CFL marks another step in the company's expansion in the Canadian market. In April, Soft2Bet partnered with the NHL's Ottawa Senators, making the iGaming platform the team’s official online partner. The ToonieBet sportsbook was officially launched on the Apple App Store and Google Play Store in May.
Tyler Keenan, CFT Chief Revenue Officer, stated that the partnership will unlock new avenues of entertainment for fans. Spindler also stated that partnering with the CFL will elevate the company's robust offerings in the Canadian market and allow them to continue building their passionate sports and online gaming community in Ontario. Soft2Bet's partnership with the CFL aims to strengthen its bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet.
ToonieBet, through its partnership with the Canadian Football League (CFL), will provide Canadian gaming enthusiasts with enhanced in-game wagering and futures betting markets for sports-betting, thanks to access to official CFL data and statistics. This collaboration will also result in unique activations and products being rolled out, including exclusive branded online casino experiences, ToonieBet acting as the presenting partner of CFL Fantasy and the Gametracker in Ontario on the CFL’s official digital platforms, and serving as the official odds provider on the CFL’s digital scoreboard. This strategic move by Soft2Bet aims to strengthen its bond with Ontarians and deliver a best-in-class sports-betting and gaming experience through ToonieBet, ultimately unlocking new avenues of entertainment for sports fans in Ontario.
