Sports associations FIS and ÖSV have reached a resolution concerning their contentious debate over media privileges.
The International Ski and Snowboard Federation (FIS) and the Austrian Ski Association (ÖSV) have put an end to their long-standing conflict, marking a significant milestone in the world of winter sports. The agreement, which will run for seven seasons from the 2027/28 season to 2033/34, will see the centralization of media rights for various winter sports events.
In a move aimed at enhancing visibility and attracting more investments, the FIS board hardened its stance in April 2024, requiring national associations to join the central marketing to continue concluding commercial contracts. This decision, however, was met with opposition from the ÖSV, who considered this requirement to be illegal, escalating the conflict.
The Austrian Ski Association had vehemently opposed centralization plans and even filed a lawsuit with the Vienna Cartel Court. However, intensive and constructive talks at eye level have led to a resolution, with the ÖSV agreeing to the centralization of media rights.
Under the terms of the agreement, the international media and broadcasting rights of all Austrian FIS World Cup events will be transferred to the FIS. This includes the World Cup opener in Sölden, Hahnenkamm Races in Kitzbühel, Night Slaloms in Schladming and Flachau, and Vierschanzentournee stations in Austria.
The marketing of these rights will be handled by the agency Infront, which already has an exclusive contract with FIS for global distribution. This agreement will enable a more consistent product for the digital age, providing fans with innovative broadcast formats and a more comprehensive digital presence from 2027/28.
Experts expect significantly higher global reach for winter sports as a result of this agreement. Johan Eliasch, President of the FIS, considers this a significant step into the future of skiing, while Christian Scherer, the General Secretary of the ÖSV, has not yet publicly commented on the International Ski and Snowboard Federation's intention to centralize media rights for winter sports events from 2027/28 to 2033/34.
This agreement marks a turning point, with Austria being the last major stronghold against centralization plans. The new era beginning in 2027/28 may raise concerns about associations losing control in the long run, but the increased visibility and potential for attracting more investments are expected to outweigh these concerns. Winter sports are gearing up for the battle for attention in the fiercely contested global sports market, and this agreement is a testament to the industry's determination to remain competitive and relevant in the digital age.
Read also:
- United States tariffs pose a threat to India, necessitating the recruitment of adept negotiators or strategists, similar to those who had influenced Trump's decisions.
- Weekly happenings in the German Federal Parliament (Bundestag)
- Southwest region's most popular posts, accompanied by an inquiry:
- Discussion between Putin and Trump in Alaska could potentially overshadow Ukraine's concerns
