Sponsorship Announcement: Midnite to Broadcast FIFA World Club Cup Matches for 5th Consecutive Year
*Ah, the break's here,* and things are heating up, folks! Midnite, the swanky UK sportsbook and casino, is teaming up with the free-to-air broadcaster, 5, to sponsor the legendary FIFA Club World Cup** coverage!
Between June 14 and July 13, this blockbuster event unfolds in the United States, pitting 32 top-notch club teams from across the globe against one another! You'll be able to catch the action live, with fifty-five matches to sink your teeth into on the main 5 channel and its streaming service[1][3][4].
With 23 matches aired in total, the sponsorship puts Midnite's brand front and center across live match coverage, daily analysis show, The Press, YouTube highlights, and social media content[1][4]. This high-profile partnership helps bolster Midnite's presence in the UK market and brings them closer to the football-loving crowd[1][3].
Andrew Mook, the recently appointed Head Of Brand Marketing at Midnite, can hardly contain his excitement. He says,
We're gobsmacked to be sponsoring Channel 5's coverage of the FIFA Club World Cup—bringing our fans closer than ever to this epic sporting event! With our focus on connecting players with their beloved games, this show-stopping sponsorship is the perfect way to demonstrate our betting know-how. It's a significant step in our brand exposure strategy, and we've got plenty more thrilling activities in the works[1][3].
Lee Sears, President International Advertising and Brand Studios at Paramount Global, shares the excitement:
We're hyped to provide free-to-air coverage of the FIFA Club World Cup to viewers across the UK, expanding 5's roster of must-see sports events[1][3]. This malarky promises to be one of the summer's hottest sporting events, with most matches set to air during peak hours and a whopping 32 globally recognized football clubs vying for the trophy[1][3]. Our partnership with Midnite creates a great opportunity for the brand to reach football enthusiasts across multiple platforms.
Don't miss out on the action—Midnite's been winning fans left and right with its player-friendly experiences and a state-of-the-art app that keeps football lovers on the edge of their seats[1][3].
The sportsbook kicked off in 2018 by Nick Wright and Daniel Qu, who, prior to this, created the daily fantasy sports platform Dribble in partnership with Sky Bet[3][4]. Paramount International Ad Sales now handles all creative brand partnership opportunities in-house, making it easier than ever for brands to get cozy with Paramount's massive trove of premium content across both linear and streaming channels[3][4].
Midnite, the UK sportsbook and casino, will have its brand prominently displayed during the live coverage and analysis shows of the FIFA Club World Cup, joining the legendary tournament as a sponsor. With the sportsbook's focus on connecting players with their favorite games, this high-profile partnership is an excellent opportunity for Midnite to demonstrate its betting expertise and reach football enthusiasts across multiple platforms.
