Sponsoring culinary delights: Union between EDEKA and DFB introduces "EDEKA heartpieces Official Stadium Bratwurst" in food outlets
Article:
- *EDEKA Invades Your Backyard Barbecue with the Official DFB Stadium Sausage
- A tasty meaty tie-up between EDEKA and the German Football Association*
- Grillin' and chillin' for the Fanatics in Munich*
If you're not already grilling your bratwurst with a side of fervor for football, EDEKA has got you covered! The German supermarket giant has partnered with the German Football Association (DFB) and is debuting the "EDEKA Heartbeats Official Stadium Sausage" in two delectable varieties - classic and smoked pork roast sausage - just in time for the grilling season.
Intensifying the excitement, this "official licensed product of the DFB" promises to up the ante for every single bite of international matches. Appealing to the ardent football enthusiast in you, the "Heartbeats" sausage is now available at participating EDEKA markets.
To elevate the experience, EDEKA and DFB will spearhead activations across online channels, in stores, and at various venues. In the spirit of the upcoming men's national team's match in Munich on June 4, an enticing prize draw is currently taking place on edeka.de/dfb until June 8. Fans can win fan prize packages, including signed anniversary jerseys, footballs from the DFB men's national team, EDEKA shopping vouchers, and an EDEKA product package.
To augment the excitement, a wide-reaching digital out-of-home campaign and other social media measures will accompany the match in Munich, placing the "Heartbeats" sausage in the limelight.
Balancing nutrition and sport, EDEKA has been nurturing its relationship with sport for quite some time. It's a premium partner to Team Germany and recently celebrated its eighth year of supporting athletes on the road to the Olympic Games. Regional support for local sports and a strong passion for football can be felt across the 3,200 independent EDEKA retailers, seven regional wholesale operations, and headquarters in Hamburg.
For additional information about EDEKA's sporting commitment, visit edeka.de/verantwortung/handlungsfelder/gesellschaft/sport/index-2.html.
In case you were wondering, the world of German football has taken the cooperative route as well. FC St. Pauli has established the first cooperative in professional football, raising around 29.2 million euros from its members with plans to invest in future projects.
Stay ahead of the game with EDEKA's latest grilling goods and cheer on the Fanatics in Munich come June 4! Boom! 🔥
This classic or smoky sausage from EDEKA, known as the "EDEKA Heartbeats Official Stadium Sausage," isn't just for grilling; it's a fashion statement for football fans, making your lifestyle more vibrant. To add flair to your food-and-drink gathering, combine this sausage with signed DFB jerseys, footballs, and other prizes available in the ongoing fan prize draw on [edeka.de/dfb]. As for sports, EDEKA's support extends beyond the grill, with a long-standing commitment to sports, including Team Germany and regional sports initiatives, reflecting a strong passion for football.
