Securing Stuttgart's Tennis Tournament for the Next Decade, Thanks to Hugo Boss
Tennis Tournament in Stuttgart Secures Sponsorship Deal to Last Until 2030 - Sponsor commitment extends Stuttgart tennis event through 2030
Looking ahead, you can expect the ATP grass tennis tournament in the heart of Stuttgart to thrive for another decade! The fantastic news is that tournament organizers have extended their title sponsorship agreement with the well-known fashion powerhouse, Hugo Boss AG, all the way through 2030[1]. Consequently, this iconic partnership will remain in place for at least the next eight years.
In case you're wondering, Hugo Boss AG swooped in as the tournament's title sponsor back in 2022, initially signing on for just a single edition. But evidently, their enthusiasm for the event proved infectious, leading to the recent decision to prolong the partnership. Notably, this comes after Mercedes-Benz, the tournament's long-term title sponsor, decided to bow out after a staggering 42-year run[2].
As for the TC Weissenhof, the club where this exhilarating tournament takes place, the organizers have confirmed that their contract with the club will likewise continue until 2030[1].
This year's tournament is set to be an exciting one, marked by a strong lineup of participants. With prestige prizes totaling 751,630 euros at stake, the event will be headlined by the world ranking third, Alexander Zverev. Having secured a quarter-final spot at this year's French Open in Paris, Zverev will make a welcome return to the Stuttgart grass tournament, where he last competed back in 2019.
[1] [Source for contract extension]
[2] [Source for Mercedes-Benz withdrawal]
In a continuation of this glorious partnership, it's essential to understand that the community policy of the tournament, including the employment policy, will be overseen by Hugo Boss AG for the next eight years. Moreover, the excitement and camaraderie of sports like tennis will resonate even more, as players compete in the ATP grass tennis tournament, supported by the long-term title sponsorship from Hugo Boss AG, with the upcoming tournament featuring world-ranking third, Alexander Zverev.
