Holiday celebrations may see less fizz this year in Germany as sparkling wine consumption takes a nosedive. According to the Federal Statistical Office, Germans purchased 267.8 million liters of sparkling wine, prosecco, and champagne in 2022. On average, each person aged 16 and over consumed roughly five bottles or 38 glasses. Although this figure is slightly higher than in 2021, a pandemic-stricken year, it’s a stark contrast to the 6.6 bottles per person in 2012, marking a decrease of over 20%.
The sharp decline in demand can be attributed to various factors, likely including cost and changing preferences. Nevertheless, New Year's Eve revelers in cities like Wiesbaden still indulge in bubbly beverages. Despite the trend, businesses specializing in sparkling wine, prosecco, and other beverages might feel the pinch. As an alternative, some Germans may opt for cheaper substitutes like inexpensive sparkling wines, cider, or beer.
The tax statistics collection provides insight into the German government's revenue. From 2012 to 2022, the tax on sparkling wine, prosecco, and champagne decreased from €3.9 billion to about €352 million. Even though New Year's Eve parties in Germany continue to feature traditional liquor-filled glasses, the celebration's overall alcohol consumption remains consistent.
While the the general wine industry in Germany has experienced a decline, the specifics of sparkling wine consumption remain elusive. For a comprehensive understanding, detailed insight into sparkling wine trends since 2012 is required.
