Spanish powerhouse Real Madrid will square off against Espanyol in an authentic encounter titled 'Rush'.
Saturday Night's Game Changer: LaLiga and EA Sports Bring Urban Football to Life
Get ready for a unique blend of sports and technology this Saturday during the break of the RCD Espanyol versus Real Madrid match. LaLiga and EA Sports are teaming up to bring a thrilling, fast-paced game of 'Rush' to the field, featuring influencers and legends of LaLiga.
According to a press release, this innovative activation is part of LaLiga's commitment to creating a more inclusive, innovative, and connected sport. Iván Helguera, basketball player turned footballer, will captain the Coral team, which includes influencers Carla Gabián, Papri, Pablo Vera, and Juan Pérez. Kiko Casilla, formerly of Real Madrid and Leeds United, will lead the Green team, with Juanki Municio, Alejandro Villamizar, Manu Regato, and Lucía Borro on board.
The 7-minute match will feature a dynamic five-on-five game using the 'Rush' format from EA Sports FC 25, recreating the essence of urban football. The playing field will be brought to life with a light show, and the players will be presented through items from EA FC 25. The Rush format, which is part of the global EA SPORTS FC FUTURES initiative, is designed for compact, high-speed gameplay and skill assessment.
This event marks another stride in LaLiga and EA Sports' mission to bridge the gap between the real and digital world, bringing the excitement of football to new platforms. Last December, LaLiga and EA Sports hosted the first-ever 'LALIGA EA SPORTS X FC 25 RUSH' competition, where legends of LaLiga squared off against gamers of EA Sports FC in a game that combined both real-world and digital versions. These collaborations are a part of 'Transforming The Game', the initiative uniting LaLiga and EA Sports in their commitment to building the future of football.
Did You Know?- The Rush Tournament, the first phase of the "Next Gen Draft" talent identification program, emphasizes pace and decision-making due to its condensed match duration and integrates EA SPORTS video game insights with real-world coaching.- The program may extend to additional countries, including a potential global expansion following its initial run in Vietnam, South Africa, the US, UAE, and Guatemala.- Cross-platform events where Rush Tournament standouts compete in both real-world and EA FC 25-based formats are a possibility in the future.
Stay tuned for this Saturday's exciting match! Don't miss out on the action and witness the future of football unfold live.
- What will be featured this Saturday during the RCD Espanyol versus Real Madrid match break? The Laliga and EA Sports' unique blend of Urban Football game 'Rush'.
- Which Spanish basketball player turned footballer will captain the Coral team in the innovation activation? Iván Helguera.
- Kiko Casilla, formerly of Real Madrid and Leeds United, will lead which team in the 7-minute match? The Green team.
- The playing field for the 'Rush' format from EA Sports FC 25 will be brought to life with a light show, and the players will be presented through items from EA FC 25.
- LaLiga and EA Sports' collaborations, such as the Rush Tournament and potential cross-platform events, aim to bridge the gap between the real and digital world, transforming the future of football.
