Songwriting collaboration between RuthAnne and Kid Rain live-streamed on TikTok
TikTok Announces Live Session for Creating a New Song with Kid Rain and RuthAnne
TikTok, the popular social media platform, is set to host a live session for creating a new song on August 20 at 5pm BST. The session will feature artists RuthAnne and Kid Rain, and is part of TikTok's #SummerSkills Music Week.
Kid Rain, a rising UK artist with over 400,000 followers on TikTok, and RuthAnne, a Grammy-nominated Irish writer and artist who has worked on hits for various artists including Britney Spears, One Direction, Martin Garrix, Niall Horan, and JoJo, will collaborate live to create a new song. Fans can interact and contribute ideas during the live session.
Toyin Mustapha, Head of Music Partnerships in the UK, Ireland, and Sub-Saharan Africa, emphasized TikTok's commitment to nurturing human artistry and supporting UK artists. He stated that TikTok is responsible as a platform and wants to support human creativity.
Mustapha's job involves working with artists and their teams to ensure they connect with TikTok users. He highlighted TikTok's efforts such as the Add To Music App, which integrates streaming services like YouTube Music to close the gap between music discovery on TikTok and streaming platforms, resulting in billions of streams and vast exposure for artists.
TikTok's #SummerSkills Music Week is an example of the platform's support for human artistry. The live session is not just about creating a new song, but also about nurturing human artistry and creativity.
The live session will be streamed on RuthAnne's own account and the TikTok Live UK account. This announcement comes after Mustapha's comments were made in a recent interview with Music Week, underscoring TikTok's commitment to creators.
TikTok aims to support and nurture UK artists and their artistry. The live session is part of TikTok's ongoing efforts to highlight its commitment to creators. By providing innovative tools and features, TikTok is helping artists reach new audiences, engage with fans, and monetize their presence.
Sources: [1] Toyin Mustapha, TikTok's Head of Music Partnerships in the UK, Ireland, and Sub-Saharan Africa, emphasizes TikTok's commitment to nurturing human artistry and supporting UK artists by creating innovative tools and features that help artists reach new audiences, engage with fans, and monetize their presence. He highlights TikTok's efforts such as the Add To Music App, which integrates streaming services like YouTube Music to close the gap between music discovery on TikTok and streaming platforms, resulting in billions of streams and vast exposure for artists. Mustapha also points to TikTok's ticket partnerships enabling direct ticket sales and plans to expand merch opportunities, all aimed at helping artists grow their careers and revenue within the TikTok ecosystem. [2] TikTok is hosting a live session for creating a new song on August 20 at 5pm BST. The live session will feature artists RuthAnne and Kid Rain. [3] Toyin Mustapha's comments were made in a recent interview with Music Week. The live session announcement was made after Toyin Mustapha's interview, underscoring TikTok's commitment to creators.
During the live session, music creation with Kid Rain and RuthAnne promises an exciting blend of entertainment and music. This event is part of TikTok's dedication to nurturing human artistry and fostering UK talent in the realm of music.
