Son of Sardaar 2's Day 5 Box Office Revenue: Sluggish Performance as Saiyaara Earns Under ₹30 Crores, Hindering Ajay Devgn's Film
Son of Sardaar 2, the highly anticipated sequel to the 2012 hit film, has faced a challenging start at the box office. The film, directed by Vijay Kumar Arora and produced by Ajay Devgn, Jyoti Deshpande, N.R. Pachisia, and Pravin Talreja, has managed to earn ₹29.46 crore in five days, but it has been outshone by Ahaan Panday's debut film, Saiyaara.
Ajay Devgn reprises his role as Jassi in the sequel, and his performance was appreciated by critics. However, the film has received mixed reviews, with some praising the comic timing of Ravi Kishan, Sanjay Mishra, and Deepak Dobriyal, while others found the content to be a "mindless comedy" that failed to engage audiences sufficiently for repeat viewings.
The film's struggles can be attributed to several factors. Firstly, there has been a significant drop in show occupancy, with the overall Hindi occupancy falling drastically during the week. By day 7-8, morning and afternoon shows recorded occupancy as low as 5-10%, with some shows recording 0% occupancy at night. This poor turnout led to the film losing 700 shows within the first week due to audience disinterest.
Secondly, the film has faced stiff competition from Saiyaara. Although not directly detailed for Saiyaara, data notes that the film earned better—₹24 crore on its first Monday—indicating stronger or at least steadier audience interest for Saiyaara during the same timeframe.
Lastly, the film's budget of ₹150 crore is significantly higher than its earnings, making it challenging for the film to break even. As of now, Son of Sardaar 2's total domestic collection stands at ₹29.46 crore.
In contrast, Saiyaara's better box office performance suggests it attracted audience interest more effectively, potentially due to stronger storytelling, marketing, or connecting better with its target viewers. However, specific details on Saiyaara's success factors aren't provided in the available data.
In conclusion, the combination of high budget expectations, weak audience reception, dwindling occupancy, and stiff competition explains why Son of Sardaar 2 is struggling at the box office compared to Ahaan Panday's Saiyaara. Despite Ajay Devgn's appreciable performance and the film's decent opening, it seems that Son of Sardaar 2 may have fallen short of expectations.
[1]: Source for occupancy and show numbers decline [2]: Source for negative word of mouth and lost shows [3]: Source for competition and Saiyaara's better performance [4]: Source for content and execution issues and overall analysis
Despite Son of Sardaar 2's opening day success, the film has failed to sustain audience interest compared to Ahaan Panday's Bollywood debut, Saiyaara, in terms of box office performance. Moreover, the lackluster reception of movies like entertainment-filled Son of Sardaar 2 has been more favorable towards cricket matches, further indicating a shift in audience preferences towards different forms of entertainment such as the 'movies-and-tv' category.
