Trump's Social Media Influence Wanes to a Five-Year Low
Social media's approval rating for Trump dips to a record low
In a significant shift, the social media clout of the 45th U.S. President, Donald J. Trump, has dipped to a five-year low, according to The Washington Post. This decline is a stark contrast to the considerable engagement he once commanded on these platforms.
Trump's latest digital venture attracts fewer viewers than popular platforms like Petfinder, a pet adoption service, or Delish, a recipe site. The Post reports an astonishing 95% drop in social engagement surrounding the former president on Facebook, Twitter, Reddit, and Pinterest since January, reaching levels not seen since 2016. This drop in engagement was gauged by metrics such as likes, reactions, and comments.
Despite this significant slide, Trump is reportedly gearing up for a Trump Media Group project aimed at reclaiming the spotlight. This venture is rumored to include a new social media platform.
Insights:
- Job Approval and Policies: Trump's job approval ratings have taken a hit, currently ranging between 40% to 43%, primarily due to disapproval of his policies like tariff increases and government cuts.
- Republican Trust in Social Media: There's been an uptick in trust among Republicans in the information they receive from social media, which could play a role in Trump's current engagement on these platforms. This trust increased from 37% to 45% recently.
- Young Voters and Social Media: Young voters, a demographic known for their extensive social media usage, generally lean against Trump. However, Trump made some inroads with young voters in recent times, though these gains were not as substantial as suggested by some narratives.
While direct data on Trump's current social media popularity post his job approval dip is limited, broader trends indicate that while he may maintain support among certain demographics such as Republicans, his overall job approval and policy-driven controversies could impact his social media influence.
- Although Donald J. Trump's job approval ratings have dipped to between 40% to 43%, his forthcoming project, Trump Media Group, reportedly includes a new social media platform, aiming to reclaim his lost influence.
- In contrast to the considerable engagement Trump once commanded on social media, his latest digital ventures attract fewer viewers than platforms like Petfinder, a pet adoption service, or Delish, a recipe site.
- The decline in social engagement surrounding the former president on Facebook, Twitter, Reddit, and Pinterest since January has been astonishing, with a reported 95% drop, bringing engagement levels back to 2016.
- Despite an increase in trust among Republicans in the information they receive from social media, reaching 45%, Trump's job approval and policy-driven controversies could impact his overall social media influence, potentially limiting his reach to specific demographics.