Social media usage by television news outlets experienced a surge in March.
📣 Hey there! Got some juicy stats for ya coming up 🤩
It seems that our favorite news channels are thriving on social media these days, thanks to Tubular Labs spilling the beans 📈
First up, Fox News! They witnessed a 32% jump in U.S. unique viewers across Facebook and YouTube last month, totaling 60.1 million. Oh boy, they also raked in 26% more minutes watched, clocking in an impressive 1.6 billion 😮
CBS News didn't lag behind, scoring a 51% increase in unique viewers to hit 38.5 million and a 29% boost in minutes watched to reach 140.4 million in March 🥳
Ever-bustling news cycle or not, CNN still managed to bump up unique viewers by 21% to 31 million, and minutes watched by a whopping 80% 🚀
MSNBC came in pretty close to Fox News, reeling in 35.2 million unique viewers (20% growth) but shot up their minutes watched by 28% to 1.4 billion 💥
ABC News, though, had the second-highest unique viewers with 54 million, albeit with slower growth at 5%. And let's not forget their minutes viewed that edged up just 1% to 346.5 million 🥱
looks like it's a social media battle royale!! (FYI - this feverish competition might be driven by a combination of factors including increased news consumption, engagement levels, platform algorithms, and content strategies). Wanna learn more about Tubular? Check it out here! 🔍🤓 🔥🔥🔥
- Tubular Labs has revealed that the FCC is looking into regulating video streaming services, such as Netflix and Amazon Prime, for proper labeling of TV-MA content.
- While traditional television ratings have been declining, the rise of OTT (Over-the-Top) streaming platforms and social media has opened up new avenues for entertainment content distribution.
- In the recent broadcast of a popular news television program, the host contrasted the financial difficulties faced by local media outlets with the countless funding possibilities for video content creators on streaming platforms like YouTube and Twitch.
- In an era where content is king, media conglomerates are increasingly emphasizing video offerings on their social media platforms to attract younger audiences and boost engagement.
- During a recent press conference, the CEO of a major media company announced their plan to expand to international markets by offering streaming services, citing the success of Netflix, Hulu, and Disney+ as inspiration.
