Social media update released by The Union Foundation for July 2025
In the latest Social Media Briefing published by the Union Foundation, the focus is on the reach, engagement rates, and communication style of Saarland politicians, municipalities, and political institutions on various platforms. However, the briefing does not provide direct comparisons or rankings of performance among these entities.
One notable figure from the briefing is Uwe Conradt, the Mayor of Saarbrücken, who has gained 93 new followers on LinkedIn in July, surpassing the 5,000 contacts mark. A post by Conradt on "Urban Living" received the highest engagement of all municipal posts on LinkedIn, with 267 likes. Conradt is known for his active dialogue on topics such as digitization, urban development, and German-French cooperation.
In a significant digital move, Bundestag member Esra Limbacher made a strong statement in the digital space with a speech from the Bundestag addressing unkept election promises by an AfD mayor. This speech earned her the top spot among Saarland politicians on Facebook and the third position on Instagram. With an engagement rate of 2.7% and 214 new followers, Limbacher leads the field of Saarland top politicians.
The Ministry of Justice has also made strides in the digital realm, nearly reaching 400 followers on Instagram and boasting an above-average engagement rate of 2.9% on Facebook. The ministry has successfully built an interested community through clear explanations of justice topics and authentic insights into its daily work. For these efforts, the Ministry of Justice is named the "Newcomer of the Month."
The briefing does not mention any speeches or significant digital actions by Uwe Conradt, unlike the case with Esra Limbacher. Nor does it provide any information about any achievements by Uwe Conradt or other Saarland politicians on Facebook, Instagram, LinkedIn, or Twitter/X, beyond the aforementioned points.
Interested readers can access the detailed July 2025 Social Media Briefing for free at www.unionstiftung.de/briefing. This comprehensive report offers valuable insights into the digital activities of Saarland's political landscape and public administration.
- Uwe Conradt's digital lifestyle, while active on LinkedIn, does not seem to have been highlighted in the July 2025 Social Media Briefing for any notable speeches or significant digital actions beyond his growth in followers and engagement on a post about "Urban Living."
- Despite the focus on various social-media platforms in the July 2025 Social Media Briefing, the engagement rates and performance of Saarland politicians in the entertainment and leisure domains, such as music, film, or sports, remain undisclosed.
