Social Media Update by The Union Foundation for July 2025
In the digital realm, Saarland, a region in Germany, has been making waves with its political figures and institutions. The Union Foundation, a Saarbrücken-based organisation, recently published a Social Media Briefing for July 2025, analysing the activities of various Saarland entities on Facebook, Instagram, LinkedIn, and Twitter/X.
The briefing, available for free at www.unionstiftung.de/briefing, focuses on reach, engagement rates, and communication style. One of the key findings from the briefing is the high visibility of Bundestag member Esra Limbacher and Uwe Conradt, the Mayor of the state capital Saarbrücken.
Esra Limbacher, a prominent figure on Facebook and Instagram, made a strong statement in the digital space with a speech about unfulfilled election promises by an AfD mayor. Her post about this topic ranks first among Saarland politicians on Facebook and third on Instagram, and she leads the field in terms of engagement rates and new followers on Instagram.
Uwe Conradt, on the other hand, is named "Rising Star of the Month" on LinkedIn, having gained 93 new followers in July, surpassing the milestone of 5,000 contacts. His post on "Urban Living" achieved the highest engagement of all municipal posts on LinkedIn. The Ministry of Justice, under his leadership, is also named the "Newcomer of the Month," with a high number of followers and an above-average engagement rate on Facebook and Instagram.
The briefing, however, does not provide specific engagement rates or number of followers for other Saarland politicians or ministries besides Esra Limbacher, Uwe Conradt, and the Ministry of Justice. It's important to note that the briefing does not cover other social media platforms such as TikTok or Twitter extensively.
The briefing also highlights the Ministry of Justice's success in building an interested community by providing clear explanations of justice topics and authentic insights into its daily work. This approach seems to have resonated well with the audience, contributing to its popularity on social media.
In addition to the Social Media Briefing, other significant events in July 2025 included an international workshop and TEDx event in Saarbrücken related to political and social science research hosted by Saarland University, the RIAS Berlin Commission fellowship and awards highlighting journalistic projects and digital media content from American journalists in Germany, and EU law and academic events at Saarland University’s Europa-Institut. However, these events do not seem to be directly related to the Social Media Briefing or the recognition of social media influencers.
In conclusion, the Union Foundation's July 2025 Social Media Briefing offers valuable insights into the social media activities of Saarland politicians and institutions. While the briefing provides a comprehensive analysis of Esra Limbacher and Uwe Conradt, more detailed information about other Saarland entities would be beneficial for a more complete understanding of the region's digital landscape.
The Social Media Briefing, published by The Union Foundation, showcases Saarland's political figures' significant presence on various social media platforms, with Bundestag member Esra Limbacher leading in engagement rates and new followers on Instagram, and Uwe Conradt being recognized as "Rising Star of the Month" on LinkedIn. This briefing, focusing on reach, engagement rates, and communication style, also underscores the Ministry of Justice's success in leveraging social media for building an interested community through explanations of justice topics and authentic insights into its daily work. While the briefing provides a comprehensive analysis of Esra Limbacher, Uwe Conradt, and the Ministry of Justice, more detailed information about other Saarland entities would contribute to a more complete understanding of the region's digital lifestyle, entertainment, and social-media landscape.
