Social media influencer Ilona Maher elevates women's rugby to a higher level
Ilona Maher: A Trailblazer in Women's Rugby and Body Positivity
Ilona Maher, a prominent figure in women's rugby, is making waves both on and off the field. With over 8 million followers on social media, she is the most-followed rugby player globally, using her platform to elevate women's rugby and engage a diverse, global audience[1][3].
Hailing from Vermont, Maher's love for sports was fostered by her father, Michael, who introduced her to rugby and taught her a crucial life lesson about never toning down her abilities[2]. This lesson has been instrumental in Maher's career, as she boldly challenges traditional beauty stereotypes associated with athletes and champions body positivity and empowerment[2]. Her personal slogan, "Beast, Beauty, Brains," encapsulates this message and resonates with young women and fans worldwide[2].
On the field, Maher's athletic prowess is evident. She is an Olympic bronze medalist from Paris 2024 and a key player for the U.S. women's rugby team, playing at outside centre[1]. Her impact extends beyond her on-field performance, as she actively promotes the sport by showcasing her team's efforts and encouraging a wider fan base[2]. This advocacy has contributed to strategic growth in women's rugby globally.
Maher's platform also plays a significant role in the expected growth of women's rugby in the U.S., including hopes for a 2033 Women's Rugby World Cup hosted there, aiming to cultivate a strong American fan base[3]. Her advocacy has been praised by USA Rugby's CEO and World Rugby directors for expanding rugby's appeal, particularly among young women in the U.S.[4].
Off the field, Maher has become a brand ambassador for a deodorant and a skincare product she co-founded[1]. She has also been featured in Sports Illustrated's swimsuit edition[1]. Her elder sister, Olivia, also has a significant social media presence, further expanding the Maher family's influence.
New Zealand rugby legend Portia Woodman-Wickliffe believes Maher's confidence and support for women's rugby is beneficial for the sport[5]. Maher's father, Michael, defended her at a softball event when another father complained about her pitches being unhittable[2]. This moment, where Maher was told to never tone herself down, has been pivotal in her career[2].
In summary, Ilona Maher's influence extends far beyond the field. Her exceptional playing career, strategic use of social media, and advocacy for body positivity make her a powerful role model and catalyst for increased visibility and participation in women's rugby[1][2][3][4].
[1] Sports Illustrated [2] ESPN [3] USA Today [4] World Rugby [5] New Zealand Herald
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