Fresh Scoop:
Soccer-themed line unveiled by Savage X Fenty
Get ready to level up your wardrobe with Savage X Fenty's latest soccer-inspired drop! The buzzing brand, helmed by none other than Rihanna, unveiled this limited-edition collection on Wednesday, accentuating its product range even further.
The Savage X League lounge collection is stacked with suspenseful shorts, shortsleeves sports jerseys, long-sleeve counterparts, joggers, and more. A variety of sizes from XXS to 4X have been included to cater to diverse enthusiasts embracing the vibe.
But wait, there's more! Alongside this eye-catching collection, Savage X Fenty has also dropped fresh silhouettes in women's sportswear styles, including edgy high-waisted bike shorts, sports bras, and more.
This latest release comes after some significant changes in the company's C-suite ladder. In June, the inspiring Hillary Super was appointed as the new CEO, taking over the role from Rihanna. With a memorable tenure at Anthropologie Group and notable positions at Guess, American Eagle Outfitters, and Gap Inc., Super brings a wealth of experience to the table.
Over the past year, Savage X Fenty has been on a mission to grow its physical presence. Last year, the lingerie and clothing brand announced plans to add six new stores, with anticipated locations in Chicago, Atlanta, Detroit, St. Louis, Long Island, New York, and Newark, Delaware. Currently, only seven stores can be found on their website, and the company hasn't responded to inquiries about their store plans yet.
The brand also pushed ahead with expanding its in-store tech capabilities by partnering with fit technology company Fit:Match. The partnership involved a revamped Fit Xperience, an in-store digital fitting tool, launched early this year at Savage X Fenty's Lenox Square Mall store in Atlanta, Georgia. The updated tool uses customers' body data to generate personalized product recommendations, covering a range of items like bras, leggings, and more from the brand's Sport collection.
Though specific updates about the store count and the number of locations following the 2022 expansion plans aren't readily available, the brand's remarkable success (boasting a $1 billion valuation in April 2025) and recent bridal collection launch suggest ongoing retail growth. For the most accurate information, it's advisable to directly consult the company's official channels.
- Amidst the soccer-inspired collection release from Savage X Fenty, the brand is also updating its women's sportswear styles with edgy high-waisted bike shorts, sports bras, and more.
- Not only does Rihanna's brand cater to diverse enthusiasts with their wide range of sizes, but they've also partnered with AI-powered fit technology company, Fit:Match, to improve the in-store shopping experience.
- Despite the lack of specifics about the store count following the 2022 expansion plans, the brand's success (achieving a $1 billion valuation in April 2025) and recent bridal collection launch suggest ongoing retail growth.
- Over the past year, Savage X Fenty has added new executives to its leadership team, including Hillary Super, who was appointed as the new CEO in June.
- The fashion industry has seen a significant shift with brands like Savage X Fenty utilizing technology to update their offerings, such as the revamped Fit Xperience in-store digital fitting tool.
- Preparing for the upcoming football season, sports fans might consider upgrading their outfitters with Savage X Fenty's latest soccer-inspired collection, offering a line of suspenseful shorts, short-sleeve sports jerseys, and more.
- As the world continues to evolve, with advancements in technology and changes in laws regarding diversity and inclusion, brands like Savage X Fenty are adapting to cater to various lifestyles, fashion-and-beauty preferences, and sports fanaticism.
