Soaring sales of white Vans sneakers by 7,800% linked to popular South Korean series on Netflix
The South Korean Netflix series Squid Game has become the entertainment phenomenon of the moment, capturing the hearts of millions worldwide and causing a significant impact on various industries. One area that has been particularly affected is the fashion industry, with a dramatic increase in sales of Vans white slip-on shoes[1].
These simple white slip-ons, worn by the show's contestants, have become highly iconic due to the show's global popularity, turning them into a viral fashion trend. According to reports, sales of the Vans model worldwide have skyrocketed by more than 7,800 percent[2].
The story of Squid Game centers on a competition in which about 450 indebted individuals play children's games to claim the ultimate prize, roughly $50 million. The players in the game wear a specific type of tracksuit and white sneakers, with the white Vans model gaining all the attention.
This surge highlights how a television series can strongly influence consumer behavior and brand sales by spotlighting specific fashion items. The Vans shoes featured gained massive attention worldwide, contributing substantially to Vans' sales growth post-release of the show[2].
In summary, Squid Game propelled Vans slip-on shoes to a massive sales boost of over 7,700%, demonstrating a powerful interplay between media content and fashion sales growth[2].
The popularity of Squid Game has also sparked debates on various topics. In South Korea, the story has led to a larger debate about inequality. Additionally, there have been discussions about whether the female characters are represented in a fair and rounded way[3].
Netflix co-chief executive Ted Sarandos predicts that Squid Game will overtake Bridgerton as Netflix's most watched original TV show ever[4]. Despite the controversy and intense competition, the show's impact on the fashion industry is undeniable.
References:
- The Independent
- CNBC
- The Guardian
- Variety
- The island of South Korean fashion trends saw a significant shift when the eco-friendly brand Vans experienced a 7,800% surge in sales of their white slip-on shoes, largely influenced by the global sensation movies-and-tv series Squid Game.
- As the world turned its attention to the fashion-and-beauty industry, the simple slip-ons worn by Squid Game contestants became a critical aspect of the eco-lifestyle, embodying the spirit of the global pop-culture phenomenon.
- The domino effect of Squid Game's immense popularity has even extended its influence to the entertainment industry, cementing its place in history as one of the most impactful television series of all time.
- Meanwhile, the series' fashion statement has fueled extensive conversations on current topics such as inequality, representation of female characters, and the reciprocal interactions between movies-and-tv and the fashion world.
