Snoop Dogg Returns to Olympics, Set to Boost Winter TV Ratings
US rapper Snoop Dogg is set to return as a correspondent for the Winter Olympics in Italy, following his successful debut at the Summer Olympics in Paris. His lively presence and commentary resulted in a significant boost in TV ratings.
Snoop Dogg's first Olympic appearance was at the 2021 Summer Olympics, but he reported from a studio in the US. Despite not being on-site, his presence resulted in a nearly 80 percent increase in NBC News' TV ratings. His energetic commentary earned him an Emmy and the title of 'MSNBC's new voice of the people' by the 'New York Times'.
In July 2023, Snoop Dogg became a co-owner of Welsh football second-tier club Swansea City, demonstrating his interest in sports beyond music. For his 16-day Olympic stint in Paris, he earned around $500,000 per day, totaling $8 million. With potential additional fees and a TV ratings bonus, his total earnings could reach up to $15 million.
Snoop Dogg's return as a correspondent for the Winter Olympics in Italy is expected to bring similar excitement and viewership boost. His unique perspective and lively commentary have proven to be a valuable asset to NBC News' coverage. The Winter Olympics will take place from February 6 to February 22, 2024, and Snoop Dogg's presence is sure to make it an event to remember.
