Snoop Dogg Collaborates on Publicis' Holiday Campaign: Partnering with CEO Arthur Sadoun on 'Wishzels' Project
In a refreshing twist for the annual holiday season, Publicis Groupe's boss, Arthur Sadoun, decided to shake things up this year. Instead of sending out the usual bureaucratic Q4 memo, he opted for a catchier, more entertaining approach - a festive video christened "The Wishzels."
Adopting a laid-back California vibe, Sadoun recruited everyone's beloved Paris Olympics ambassador and hype man, Snoop Dogg, to spearhead this lively tradition. As expected, Snoop brought his signature charisma, spreading Christmas cheer while branding the annual tradition in his distinct style. Instead of the customary Publicis Lion logo, a canine mascot took center stage, fitting snugly with Snoop's penchant for all things dogg-related.
The video kicks off with Snoop Dogg stealing the limelight from Sadoun, boasting about Publicis Groupe's victories in 2024, including clinching the elusive "top dog" title at Cannes Lions, with Publicis Conseil bagging the coveted Agency of the Year award.
While it's uncertain if this lively video is part of a widespread Publicis Groupe campaign, it's clear that Snoop Dogg has been keeping busy with various holiday-themed collaborations. The Indonesia branch dropped a Christmas-themed post vibing with the "wishizzles," and Publicis Worldwide Australia shared a "That Holiday Feeling" reel in April 2025, thanking Snoop Dogg and Publicis Groupe for their contributions. It's also worth mentioning that Snoop Dogg doesn't shy away from Q4 partnerships, as demonstrated by his pop-culture cannabis-tied campaigns.
So, grab a cup of eggnog, sit back, and enjoy "The Wishzels" - a fun spin on Publicis Groupe's traditional holiday memo. And remember, when it comes to Snoop Dogg and Publicis Groupe, the party never stops!
- Arthur Sadoun, the boss of Publicis Groupe, enlisted Snoop Dogg, the beloved Paris Olympics ambassador, to cheerfully brand their annual Q4 tradition in a 2024 video titled "The Wishzels."
- In this holiday-themed video, Snoop Dogg boasts about Publicis Groupe's achievements in 2024, such as clinching the top dog title at Cannes Lions and Publicis Conseil being named Agency of the Year.
- As Snoop Dogg collaborates with various branches for holiday-themed content, Publicis Groupe continues to entertain celebrities and the general public, creating a lively, ongoing partnership.
- Snoop Dogg's unique style and energetic performances make Publicis Groupe's entertainment offerings in 2024 and beyond truly unforgettable.
