Smart Money People appoints Peer Jelendorf as new CEO amid growth push
Smart Money People, the UK's leading review platform for financial services, has named Peer Jelendorf as its new Chief Executive Officer. He takes over from Jacqueline Dewey, who led the company for nearly six years and will step down at the end of February. The change in leadership marks a new phase for the firm, which was founded in 2014 to improve transparency in consumer finance.
Jacqueline Dewey's time as CEO saw Smart Money People grow its platform and expand its services. One of her key moves was the acquisition of Be Clever With Your Cash, which widened the company's reach. Under her leadership, the platform strengthened its position as a trusted source for financial reviews.
Peer Jelendorf arrives from Moneybox, where he served as Head of Commercial. Before that, he held roles at Boston Consulting Group and GoCompare, building deep expertise in personal finance. His appointment follows a period of steady development for Smart Money People, which now aims to enhance its data-driven insights for financial firms.
Jelendorf has outlined plans to broaden the platform's partnerships. By offering more detailed and actionable insights, he intends to support better decision-making for both consumers and companies. His focus remains on strengthening the platform's core mission: improving outcomes in financial services.
The leadership transition comes as Smart Money People prepares to build on its existing strengths. Jelendorf's background in commercial strategy and financial services positions him to guide the company's next steps. The platform continues to serve as a key resource for UK consumers navigating financial choices.
