Small Independent Advertising Firm Triumphs Routinely in USA Today's Super Bowl Ad Rankings
In the world of Super Bowl advertising, the name Highdive has become synonymous with success and memorable spots. Based in Chicago, this independent agency has been making waves since its inception, with a history of creating top-ranked ads that leave audiences laughing and talking.
The agency's success story began early, with Co-Founder and Chief Creative Officer Chad Broude selling his first Super Bowl script early in his career. Since then, Highdive has been a go-to shop for top brands aiming to make a significant impact during the Super Bowl, a highly competitive advertising event.
One of Highdive's most notable achievements came in 2020 when they created the USA Today Ad Meter's top-ranked ad for Jeep. This victory was not a one-off event, as Highdive went on to create the top two spots on the USA Today Ad Meter in 2021 for Rocket Mortgage.
The USA Today Ad Meter is a ranking system that measures the public's reaction to Super Bowl ads, providing a valuable insight into the success of each spot. Highdive's repeated involvement in the top ranks of this system suggests a positive success rate in creating ads that resonate with viewers.
In addition to their success with Rocket Mortgage, Highdive has also created multiple high-ranking Super Bowl ads for other brands, including a sixth place finish for Lay's in the 2021 USA Today Ad Meter.
Highdive's comedic approach to Super Bowl ads has earned them a reputation for creating comically long lines of beloved Super Bowl ads. Their work has been notable enough to participate alongside other big agencies in sharing stories about their Super Bowl ads and be associated with high-profile productions, including Emmy-recognized commercials and major brand partnerships.
As the Super Bowl approaches each year, brands look to Highdive to help them create ads that will stand out from the crowd and leave a lasting impression. With their track record of success and creative leadership, it's no wonder that Highdive continues to be a top choice for brands looking to make a splash during the Super Bowl.
While specific Ad Meter rankings for Highdive's Super Bowl ads are not provided in the available sources, the agency's reputation for "winning spots" and its repeated involvement in Super Bowl campaigns indicate a positive success rate in this arena. Highdive's continued success in the world of Super Bowl advertising is a testament to their creative prowess and their ability to connect with audiences in a meaningful way.
Highdive's comedic approach to Super Bowl advertising, which has resulted in a series of popular ads, extends beyond just entertainment. The agency also showcases its creativity in the sports domain, as evidenced by their impressive track record of producing top-ranking ads for brands like Jeep, Rocket Mortgage, and Lay's during the highly competitive Super Bowl.
