Small Independent Advertising Firm Continuously Outshines Competition in USA Today's Super Bowl Ad Rankings
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Highdive, a Chicago-based agency specialising in event strategies, has once again proven its prowess in creating successful Super Bowl ads. The agency's approach, which combines entertainment with brand messaging, has earned it multiple top rankings on the USA Today Ad Meter over the years.
In 2020, Highdive created the USA Today Ad Meter's fifth-ranked ad for Rocket Mortgage, and in 2021, the agency took the top spot with Rocket Mortgage, as well as securing the second and sixth positions for the same brand. The agency's success is not limited to Rocket Mortgage, as it has also achieved top rankings for Jeep and Lay's ads in previous years.
The agency's creative leaders, including industry veterans like Steven Fogel and Doug Fallon, have been recognised for their work on high-profile campaigns, such as Verizon's "Break the Internet" Super Bowl ad. Their blend of creativity, cultural insight, and strategic management has helped Highdive break formulaic norms and deliver impactful, memorable advertising during the Super Bowl.
Highdive's people-first culture, emphasis on innovation, and strategic creative leadership support its continued success and growth in high-profile campaigns. The agency is currently the agency of record for the National Hockey League, further demonstrating its ability to handle high-profile clients.
However, the specific details about the strategy developed by Highdive for the Super Bowl remain undisclosed. The success of the agency's strategy for the Super Bowl is not specified in the information available, but its consistent track record of success suggests that it has a winning formula.
[1] This information is based on publicly available data and does not contain any proprietary or confidential information.
Sports, especially football, have been significant areas for Highdive’s creative expertise, reflected in their successful Super Bowl ads for clients like Rocket Mortgage, Jeep, and Lay's. The agency's football-related campaigns have earned multiple top rankings on the USA Today Ad Meter, showcasing their mastery in blending entertainment and brand messaging.
