Small independent advertising agency consistently triumphs in USA Today's Super Bowl Ad Rankings repeatedly
In the world of Super Bowl advertising, the name Highdive has become synonymous with success. The independent agency based in Chicago has once again proven its mettle, securing the top spot in the USA Today Ad Meter for Rocket Mortgage's spot in 2021, marking a hat trick of top-ranked Super Bowl ads.
This is not the first time Highdive has made waves in the Super Bowl ad landscape. In recent years, they have consistently delivered highly-ranked ads, thanks to their bold, big-platform creative approach, strong storytelling, and ability to integrate cultural relevance.
Highdive's campaigns embrace large-scale, culturally resonant ideas that deliver impact and capture attention across broad audiences. A prime example of this is their Lay's 'The Little Farmer' and KFC work. Their storytelling is often infused with humor and cultural relevance, as seen in their State Farm "Batman vs. Bateman" campaign, which engaged over 16 million people.
The agency's award-winning Verizon 'Break the Internet' Super Bowl spot is a testament to their philosophy that the best ads not only sell but entertain and earn a place in culture. This approach has been instrumental in their repeated success in one of advertising's most competitive platforms.
Talent-driven creative leadership has played a significant role in Highdive's Super Bowl success. Recruiting top creative talent such as Steven Fogel and Doug Fallon, who bring recognized industry leadership and a strong creative philosophy, has enhanced the quality of their Super Bowl campaigns.
Strong client relationships and strategic growth have also been key factors in Highdive's Super Bowl success. Their ongoing partnerships with major brands like State Farm, KFC, and MSC Cruises enable deep brand understanding and iterative creative growth. Their expansion into creative hubs like NYC to tap larger talent pools has further boosted their creative output.
Highdive's Super Bowl work has garnered industry accolades, including Emmy nominations and independent agency awards, validating the excellence and impact of their campaigns. In 2021, they secured not just the top spot, but also a sixth place finish for Lay's in the USA Today Ad Meter.
In addition to their Super Bowl success, Highdive is also the agency of record for the National Hockey League. As the 70-person agency continues to deliver impactful and entertaining ads, it's clear that Highdive has mastered the strategy for the Super Bowl.
Highdive's advertising portfolio extends beyond the Super Bowl, as they're also the agency of record for the National Hockey League, showcasing their versatility in the world of sports entertainment. The agency's 'The Little Farmer' and KFC work have gained popularity not only for their cultural relevance but also for their humorous storytelling, indicating their ability to excel in the sports and entertainment realm.
