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Skiing sensation Shiffrin ventures into football entrepreneurship.

Athletic icon Mikaela Shiffrin announced her investment in Denver NWSL, marking the entry of Colorado's inaugural female professional soccer team into the scene.

Skiing sensation Shiffrin ventures into football entrepreneurship.

New Kid on the Block: Mikaela Shiffrin Dives into Colorado's Football Scene

Colorado's proud daughter and the most accomplished alpine skier in history, Mikaela Shiffrin, has taken a plunge into the world of football as an investor in the Denver NWSL. This move marks Colorado's first major foray into professional women's sports, with games kicking off in 2026.

Joining forces with the National Women's Soccer League (NWSL), the highest tier in US football, Shiffrin said, "It's an unbelievable chance to contribute to bringing professional women's football to the Centennial State." Her renown, strong connection with Colorado, and passion for women's sports lend a boost to the team, garnering both local and national attention.

Shiffrin, a two-time Olympic gold medalist with over 100 World Cup wins, brings star power and dedication to her new venture. Her commitment to excellence and enthusiasm for investments in community assets underline her dedication to the Denver NWSL.

The investment in the Denver NWSL signifies a substantial commitment to women's sports infrastructure in the region. Plans include constructing a state-of-the-art temporary stadium in 2026, followed by a permanent 14,500-seat stadium slated to open in 2028. High-profile figures such as Rob Cohen and Mellody Hobson, alongside other local and national investors, are part of the ownership group.

Shiffrin's involvement in the Denver NWSL is considered a pivotal step for the team and women's professional football as a whole. It not only provides credibility and exposure, but also contributes to the ongoing national movement promoting and expanding opportunities in women's sports.

As part of its long-term vision, the Denver NWSL aims to become a cornerstone of Colorado's sports culture. The team's objectives include fostering community ties, supporting youth development, and promoting women's sports at all levels.

Exciting times lie ahead for football fans in Colorado, as the Denver NWSL gears up to make its grand entrance in 2026!

Mikaela Shiffrin, the famed skier and Colorado native, has ventured into American football by investing in the Denver NWSL, marking Colorado's first significant move into professional women's sports. As the games commence in 2026, Shiffrin's star power and dedication are expected to elevate the team's status, both locally and nationally.

With plans to construct a temporary stadium in 2026, followed by a permanent 14,500-seat stadium set to open in 2028, the Denver NWSL is demonstrating a strong commitment to female athletes and women's sports. Shiffrin's inclusion, alongside high-profile figures like Rob Cohen and Mellody Hobson, hopes to catapult the team into the forefront of Colorado's sports culture.

This involvement in women's professional football not only offers credibility and visibility but also contributes to the nationwide movement demanding expanded opportunities in women's sports. The Denver NWSL's long-term vision encompasses fostering community ties, nurturing youth development, and championing women's sports across all levels, setting the stage for a promising future in Colorado football.

As the Denver NWSL forges ahead, the anticipation builds for football fans in Colorado, eagerly waiting for the team's grand entry on the field in 2026.

US skiing sensation Mikaela Shiffrin joins as a financier for Colorado's inaugural female pro soccer squad, Denver NWSL.

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