SIS sets up a fresh leadership for Competitive Gaming
SIS, a leading multi-content provider of 24/7 live betting services, has announced a new Competitive Gaming leadership team with the promotions of Peter Camden, Stephen Maguire, and Aaron St Pierre.
Peter Camden is now the Head of Competitive Gaming Product, responsible for product development and innovation across SIS’s esports offerings. His expertise and passion are expected to drive the growth and expansion of the esports betting product.
Stephen Maguire serves as Head of Competitive Gaming Operations, overseeing global operations to ensure the smooth functioning and scaling of the product. With nearly a decade of service with SIS, Maguire's leadership is instrumental in growing the vertical's global footprint across Europe, Asia, Africa, Latin America, and the US.
Aaron St Pierre holds the role of Head of Sports Trading, focusing on trading aspects within the esports betting vertical. His work supports an end-to-end esports betting product that offers round-the-clock, short-form betting opportunities. The product covers over 225,000 annual events in eBasketball and eSoccer, contributing up to 10% additional value for partnering sportsbooks.
The promotions arrive at an exciting time for SIS, with geographical expansion and enhancements to the Competitive Gaming portfolio forming key parts of the supplier's ambitious plans. The leadership, expertise, and passion of the trio instill confidence in SIS for unlocking greater value for its partners.
According to Andy Purkiss, SIS COO, their leadership is pivotal for expanding SIS's presence in key markets while maintaining integrity-led, data-rich betting content, thus setting industry standards in esports betting. This leadership boost aligns with SIS’s aim to consolidate and grow their esports product internationally, driving innovation, operational excellence, and trading strength to unlock greater value and foster the global expansion of their competitive gaming offerings.
The trio is expected to set the industry standard for integrity-led, data-rich betting content, further cementing SIS's position as a leading provider in the esports betting market.
Peter Camden's expertise and passion in sports betting are expected to drive the development and innovation of SIS's esports offerings, aiming to set industry standards.
Stephen Maguire's leadership will contribute to the global expansion of SIS's esports betting product, ensuring smooth operations and a growing vertical footprint across multiple continents.
