SIS Introduces Leadership for Its Competitive Gaming Division
SIS, a renowned UK-based supplier of 24/7 live betting services, has announced a new leadership team for its Competitive Gaming division. This strategic move comes at an exciting time for SIS, as geographical expansion and portfolio enhancements are key parts of their ambitious plans.
The new leaders of the team are Peter Camden (Head of Competitive Gaming Product), Stephen Maguire (Head of Competitive Gaming Operations), and Aaron St Pierre (Head of Sports Trading). Their roles focus on expanding SIS’s esports betting product globally by driving product development and innovation (Camden), managing global esports content operations (Maguire), and overseeing market pricing and trading integrity (St Pierre).
With a combined service of almost a decade with SIS, the trio brings extensive international experience spanning Asia, the Americas, and Europe. This critical experience is vital to scaling SIS’s esports business worldwide. Their leadership is aimed at enhancing SIS’s competitive gaming offering, which includes regulated, integrity-focused esports betting on games like VALORANT, League of Legends, and Counter-Strike, thus appealing to a broad operator and player base globally.
The esports betting product offered by SIS presents round-the-clock, short-form betting opportunities, covering over 225,000 annual eBasketball and eSoccer events. Known for its high-integrity, end-to-end nature, the product adds approximately 10% in value for partner sportsbooks. The promotions are intended to scale SIS's presence in key markets while setting the industry standard for integrity-led, data-rich betting content.
Andy Purkiss, Chief Operating Officer at SIS, has expressed delight at the promotion of Peter, Stephen, and Aaron. He believes their leadership, expertise, and passion will leave SIS confident they will unlock greater value for their partners moving forward. The trio has been instrumental in driving SIS's extensive Competitive Gaming offering to a large network of international operators and growing the vertical's global footprint across Europe, Asia, Africa, Latin America, and the US.
Peter, Stephen, and Aaron's roles are expected to allow SIS to continue flourishing in the Competitive Gaming sector as they pursue global market expansion. The company emphasizes unlocking greater value for partners and setting industry standards for data-rich and integrity-led esports betting content.
Sportsbook operators can expect SIS's esports betting product to grow exponentially, as Peter Camden focuses on product development and innovation, Stephen Maguire manages global esports content operations, and Aaron St Pierre oversees market pricing and trading integrity. In pursuit of global market expansion, the new leadership team aims to enhance SIS's competitive gaming offering, which encompasses betting on popular sports like VALORANT, League of Legends, and Counter-Strike.
