SIS introduces a fresh executive team for Competitive Gaming
SIS, a leading provider of 24/7 live betting services based in the UK, has announced the formation of a new Competitive Gaming leadership team. The trio at the helm of this team are Peter Camden, Stephen Maguire, and Aaron St Pierre, who have been instrumental in driving the success of SIS's esports betting product for nearly a decade.
Peter Camden has been appointed as the Head of Competitive Gaming Product, responsible for product development and innovation. With his extensive experience and passion for the product, Camden is expected to lead the way in unlocking greater value for SIS's partners.
Stephen Maguire is the Head of Competitive Gaming Operations, managing SIS’s network of esports content globally. Maguire's expertise and leadership will be crucial in maintaining the integrity and regulatory compliance of SIS's esports business as it expands.
Aaron St Pierre has been named the Head of Sports Trading. St Pierre will oversee market pricing and trading integrity, ensuring that SIS's esports betting product remains competitive and attractive to operators and bettors alike.
The promotions come at a time of continued enhancements to SIS's Competitive Gaming portfolio. The product offers short-form betting opportunities across over 225,000 annual eBasketball and eSoccer events, providing betting opportunities around the clock.
The trio's leadership is expected to allow SIS to continue to flourish, setting the industry standard for integrity-led, data-rich betting content. Geographical expansion is a key part of SIS's ambitious plans, with the promotions aiming to scale SIS's presence in key markets.
Andy Purkiss, Chief Operating Officer at SIS, has expressed delight about the trio's promotions. "Their collective experience and passion for the product leave us confident that we can continue to deliver value for our partners and grow our esports business globally," Purkiss said.
With the new leadership team in place, SIS is well-positioned to expand and enhance its esports betting product, providing operators with a competitive edge in the rapidly growing esports market.
[1] The promotions reflect SIS’s strategic effort to expand and enhance its esports betting product, which includes around-the-clock short-form betting content like eBasketball and eSoccer. [2] The team brings significant international market experience and is key to scaling SIS's esports business while maintaining integrity and regulatory compliance. [3] The trio have collectively served SIS for nearly a decade. [4] They have been instrumental in expanding SIS's global footprint across multiple continents. [5] The promotions aim to set the industry standard for integrity-led, data-rich betting content.
- The new Head of Sports Trading, Aaron St Pierre, will oversee market pricing and trading integrity for SIS's sportsbook, ensuring its esports betting product remains competitive in the rapidly growing sports sector.
- As the Head of Competitive Gaming Operations, Stephen Maguire will manage SIS's sportsbook network of esports content worldwide, maintaining the integrity and regulatory compliance necessary for expanded global operations.
