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SIS appoints Conall McSorley as its new Racing Director

Sports Information Services (SIS), the prominent provider of continuous live betting content, has upgraded Conall McSorley to the role of Head of Operations.

Sports data provider SIS, renowned for its continual live betting services, has elevated Conall...
Sports data provider SIS, renowned for its continual live betting services, has elevated Conall McSorley to the position of Head.

SIS appoints Conall McSorley as its new Racing Director

Rewritten Article:

streams sports betting content around the clock, and they've just given a big promotion to Conall McSorley, who's now their Head of Racing.

In his new gig, Conall will shape the racing product proposition, setting the strategy and direction for both retail and digital channels. He'll collaborate with stakeholders worldwide to cook up the best live racing offerings for operators and users. He'll also manage SIS' international racing portfolio outside of the USA.

With twenty years under his belt in top-tier betting operator and supplier roles, Conall's ready to steer the continued growth of SIS' racing offer. This package includes a 24/7, end-to-end solution, providing a steady stream of short-form betting opportunities to operators worldwide.

Every year, SIS delivers over 35,000 horse races and more than 27,000 greyhound races, bringing the action from over 170 tracks that generate 8,760 hours of captivating betting content for global operators.

Conall shares his thoughts on the new role: "Our 24/7 racing offering generates massive value for operators worldwide, and it's an honor to guide this product that boosts profits while entertains millions."

Andy Purkiss, Chief Operating Officer at SIS, is thrilled about Conall's promotion: "Conall's shown he's got the brains and knowledge to drive product innovation, and we can't wait to see him spearhead this exciting new role. We're eager to build on the stellar progress our racing offer has made in recent times, delivering top-notch products and creating value for our partners."

Further investigations didn't unearth specific details about Conall McSorley or his previous work with SIS in publicly available information. It's possible he's not widely recognized or associated with SIS, or the information simply wasn't available for this article.

Conall McSorley, now the Head of Racing at a sports streaming platform, will work closely with stakeholders around the world to develop the best live racing offerings for operators and users. He will also manage SIS' international racing portfolio outside of the USA, including over 35,000 horse races and more than 27,000 greyhound races annually. Conall will help shape the racing product proposition and strategy, building upon his two decades of experience in the top-tier betting industry.

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