Signify's 'Light Up Every Day' Campaign with Sanya Malhotra Celebrates Festive Spirit with Smart Lighting
Signify, the global leader in lighting, has kicked off a new festive campaign, 'Light Up Every Day', featuring actor Sanya Malhotra as its brand ambassador. The campaign, which celebrates with smart lighting and the iconic 'Yaar Bina Chain Kahan Re' song, aims to connect with the Gen Z audience and younger buyers.
The campaign video, available at www.instagram.com/reel/DPRADoSDDsS/igsh=MWRzbm5mMnpvbTVhZA==, showcases Philips Smart and Deco led lights range, transforming everyday moments into celebrations. Sanya Malhotra expressed her excitement to be part of the campaign, admiring the innovative Philips products.
Over 500 Philips Smart Light Hubs across India serve as experiential retail destinations, allowing customers to explore various lighting setups and smart lighting solutions. Nikhil Gupta, Signify's Head of Marketing, Strategy, Govt. Affairs and CSR, noted that the campaign reflects the changing consumer landscape and the emergence of Gen Z as key buyers. The campaign will be available across YouTube, Instagram, Facebook, OTT, and social media channels.
Signify's 'Light Up Every Day' campaign, featuring Sanya Malhotra, is a digital-first marketing initiative aimed at engaging the Gen Z audience. With Philips Smart and Deco led lights range, Signify transforms everyday moments into festive celebrations, available for exploration at over 500 Smart Light Hubs nationwide.
