Showcasing exceptional BMX skills without external support: Cebu's BMX Day shines with local talents
In the heart of Cebu City, the bustling metropolis of the Philippines, a unique event took place on July 27, 2025, transforming the normally tranquil Cebu Business Park into a hub of adrenaline and excitement. This was Full Send BMX Day, a vibrant gathering that showcased the local BMX community's talent, energy, and camaraderie[1][2].
Origins
The event's roots can be traced back to the growing enthusiasm for BMX sports among Cebuano youth. Founded by Franz Deadways, a local entrepreneur who also runs the streetwear label DEADWAYS, the event aimed to create momentum and inspire long-term growth in the local BMX scene[1].
Impact
Full Send BMX Day provided a platform for aspiring BMX riders to showcase their skills publicly, fostering the growth of the BMX community in Cebu[1]. By offering competitions such as Best in Rail, Bunny Hop, and Best in Ledge, the event encouraged participants to push their limits and hone their tricks.
Notable Riders
One rider who stood out was Jhemson Alonzo from Mindanao, who earned second place in the Pro Category[1]. Guetler Mariano, a rider from Luzon, claimed the Pro Category championship. Alonzo also won special awards for Best in Rail, Longest Gap, and Highest Bunny Hop[1].
In the Beginner Category, Asian Mariano, the event's only female rider and Guetler's sister, clinched the top spot. Alend Rex Resurrection from Samar and Cebu's Niño Rico Granada took second and third place, respectively[1].
Community Engagement
The event was presented by DEADWAYS and Cartel Studio, and it created a sense of ownership and freedom for the participants, free from interference from guards or authorities[1]. The event also included other extreme sports like skateboarding, scooters, and rollerblading, further expanding the urban sports culture in Cebu[1].
Legacy
Full Send BMX Day marked a significant milestone in the development of the BMX scene in Cebu. The event, which drew a thousand spectators for its first edition, is poised to continue inspiring local riders and engaging the community in the years to come[1].
[1] News articles about Full Send BMX Day [2] Cebu Business Park's car-free Sundays schedule [3] Social media coverage of Jhemson Alonzo's performance [4] TikTok videos by BMX enthusiasts like GuetBmx (@gat.chabruh) [5] Other sources about the event and its impact on the local community
- Despite hailing from different islands, Jhemson Alonzo and Guetler Mariano, both pro BMX riders, showcased their skills in the bustling Cebu Business Park during Full Send BMX Day, illustrating the growing interest in sports across the Philippines.
- The local culture in Cebu expanded beyond the norm as Full Send BMX Day in 2025, alongside extreme sports like skateboarding, scooters, and rollerblading, ignited a vibrant urban sports scene in the heart of the metropolis.
