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In an exciting development for sports fans, sponsors, and venue operators, Daktronics' high-definition LED displays are revolutionizing the experience at collegiate softball and minor league baseball facilities.
The latest project, at FirstEnergy Stadium in Reading, Pennsylvania, home to the Reading Fightin Phils, showcases a 37x60-foot Daktronics 15 HD display featuring variable content zoning. The installation complements the main display, creating a visually striking and immersive experience for spectators.
The Fightin Phils' director of client fulfillment and clubhouse operations, Andrew Nelson, noted that the previous videoboard and ancillary equipment had become increasingly challenging to maintain and replace over the last few years. However, with Daktronics' involvement, the stadium's new LED displays are expected to provide a more reliable and efficient solution.
Meanwhile, the University of Oklahoma (OU) recently opened Love's Field, a new stadium in Norman, home to the Oklahoma Sooners softball team. OU partnered with Daktronics to deploy a large Oklahoma-shaped video scoreboard, two backstop displays, two canopy displays, and two fixed-digit scoreboards. The stadium's unique design includes a bottom section of the scoreboard outlining the Red River and reserved for information on balls, strikes, and sponsorships.
The new displays at both FirstEnergy Stadium and Love's Field are designed to enhance the fan experience by keeping spectators connected to the action, even when they are in different parts of the stadium or adjacent social spaces. For instance, large LED displays in family-friendly areas and food courts help fans stay engaged while eating and socializing.
For sponsors, the LED technology offers dynamic, visible advertising opportunities across multiple integrated display surfaces, enhancing brand presence at these growing sports markets. The displays support vibrant advertisements, promotions, and branding that can be quickly updated or tailored for specific events.
Daktronics' recent partnership with companies like Grass Valley aims to elevate live content creation and broadcast presentation in sports venues, further enhancing the fan's immersive experience and providing sponsors with more sophisticated advertising platforms.
Installation activity examples include recent projects at minor league sites such as Akron RubberDucks and Chesapeake Baysox, as well as collegiate venues. These projects are part of broader investments in LED technology that improve visibility and gameday experience across collegiate softball, baseball, and other live sports events.
Potter, from OU, invests a significant amount of time in staying updated on trends in video to develop ideas for display deployments. The main portion of the Oklahoma-shaped video scoreboard at Love's Field displays full 16:9 video, while two 10mm canopy displays deliver game-related information and sponsorship messaging.
In conclusion, Daktronics' displays in collegiate softball and minor league baseball facilities are delivering innovative, high-definition designs that boost fan immersion by delivering sharp visuals both in the venue and in social spaces. For sponsors, these technologies offer dynamic, visible advertising opportunities across multiple integrated display surfaces, enhancing brand presence at these growing sports markets.
Digital signage at FirstEnergy Stadium and Love's Field, utilized for showcasing sports events like baseball, also encompass various features such as variable content zoning and dynamic advertisements. These innovations aim to keep spectators engaged during events, even in areas outside the main viewing area, such as family-friendly zones and food courts. Furthermore, the LED technology offers sponsors exciting, vibrant advertising opportunities, enhancing their brand presence during live sports events.
